Senior Manager, Field Marketing

Kraft Heinz is seeking a Senior Manager, Field Marketing to lead regional field marketing efforts in one of four U.S. regions. This role involves translating national strategy into impactful local market programs and requires strong strategic thinking, local market insight, and creative problem solving.

Responsibilities:

• Translate national brand strategy into regional and local market programs including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities
• Adapt brand extensions and partnership initiatives into locally relevant activations
• Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market
• Ensure programs align to broader business priorities while reflecting the needs of the assigned region
• Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights
• Identify opportunities to shape more relevant and impactful programs based on market intelligence
• Provide local learnings and recommendations to strengthen future activations and partnership efforts
• Lead execution of brand extensions and partnership activations across the assigned region
• Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant
• Develop and strengthen relationships with customers and operators to support long-term partnership success
• Ensure activations resonate with operators and support strong in-market impact
• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
• Provide local support to help ensure executional excellence across programs and initiatives
• Monitor quality of execution and address issues quickly to keep programs on track
• Ensure contractual compliance across programs, partnerships, and market activations
• Work closely with Marketing, Sales, and cross-functional teams to align priorities and execute integrated plans
• Build strong partnerships that support effective planning, communication, and delivery
• Connect field feedback back into broader marketing strategy and planning

Requirements:

• Bachelor's degree in business, marketing, or a related field required
• 5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles
• Strong ability to influence and build credibility at all levels, internally and externally, to align decisions with customer and business needs
• Creative mindset with the ability to develop impactful marketing integrations and locally relevant activations
• Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners
• Proven ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities
• Must be able to prioritize with impact, focusing time and resources on the opportunities that matter most
• Strong problem-solving and analytical skills, including the ability to interpret trends, insights, and quantitative data to inform decisions
• Ability to balance creativity with business needs to deliver relevant, impactful activations
• Strong organizational agility, with the ability to navigate formal and informal channels to move work forward and remove roadblocks
• Self-starter mentality with a positive, results-oriented approach
• Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
• Must be willing and able to travel up to 50% for business, including meetings, site visits, and collaboration sessions with customers
• MBA with a marketing focus preferred
• Foodservice experience preferred