Social Media Marketing Manager

HouseWorks is committed to re-imagining what it means to age, serving as one of the largest single-site private home care companies in the country. They are seeking a highly organized, creative, and detail-oriented Social Media Marketing Manager to oversee the strategy and execution of social media content across multiple brands, manage content calendars, and deliver performance insights.

Responsibilities:

• Develop and manage social media content calendars across multiple home care brands, ensuring alignment with brand voice, guidelines, and business objectives
• Plan, create, schedule, and publish content on Facebook, Instagram, and LinkedIn, with a strategic plan for emerging channels (X, TikTok, YouTube, Threads, etc.)
• Coordinate content initiatives with marketing, operations, sales, and customer service teams
• Capture and produce high-quality multimedia content including graphics, photography, video, reels, and stories, editing with tools such as Adobe Creative Suite, Canva, or CapCut
• Plan and execute on-site content shoots (interviews, testimonials, event coverage, behind-the-scenes), directing talent to meet brand standards; travel occasionally to company locations, events, and trade shows to capture original content
• Collaborate with employees and subject matter experts to tell authentic stories showcasing company culture, expertise, and products
• Edit and repurpose captured content into platform-specific assets, and maintain an organized digital asset library
• Stay current on social media trends, platform updates, and best practices
• Build and grow brand-owned online communities, developing strategies to increase participation and brand advocacy
• Monitor and respond to inboxes, comments, reviews, and online reputation platforms in a timely, brand-appropriate manner
• Escalate customer service or reputational issues to appropriate stakeholders
• Serve as quality control checkpoint, reviewing all content for accuracy, grammar, and brand consistency before publication
• Track and report on key metrics (reach, engagement, follower growth, traffic, conversions, community health), translating analytics into actionable recommendations for marketing leadership
• Leverage social listening tools to identify audience trends, sentiment, opportunities, and risks
• Optimize content strategies based on performance data

Requirements:

• 3-5+ years of experience managing professional or influencer social media accounts, preferably across multiple brands
• Demonstrated experience creating and editing photo and video content for social media platforms
• Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, Meta Business Suite, or similar platforms
• Strong understanding of content strategy, audience engagement, and community management
• Exceptional written communication, proofreading, and copy-editing skills
• Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
• Experience in healthcare, home care, or service-based organizations is highly preferred
• Experience managing online communities, groups, forums, or brand ambassador programs is highly preferred
• On-camera interview and employee-generated content experience a plus