Digital Marketing & Demand Generation Manager

Transparent Energy is an energy management services firm that helps businesses simplify energy procurement and reduce total energy spend. They are seeking a Digital Marketing & Demand Generation Manager to own the execution, optimization, and reporting of their digital marketing programs, focusing on generating qualified leads and improving conversion rates.

Responsibilities:

• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance
• Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs
• Translate business priorities, target verticals, sales initiatives, and thought leadership into measurable marketing campaigns
• Develop campaign strategy, audience segmentation, messaging, offers, CTAs, forms, landing pages, and follow-up sequences
• Continuously test and optimize creative, messaging, keywords, targeting, landing pages, and conversion paths to improve campaign performance
• Own HubSpot marketing execution, including workflows, forms, lists, landing pages, lead routing, lifecycle management, campaign attribution, and lead source tracking
• Build automated nurture programs based on lead source, audience, engagement behavior, events, and sales follow-up needs
• Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations
• Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics
• Establish consistent attribution across campaigns, channels, keywords, ads, and events
• Use performance data to identify opportunities, optimize campaigns, and provide actionable recommendations to leadership
• Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting
• Oversee Google Ads, Google Analytics, Search Console, and related marketing platforms
• Manage agency and vendor performance to ensure accountability, transparency, and measurable business results
• Build and optimize landing pages, forms, CTAs, gated content, and conversion journeys that maximize lead generation
• Contribute campaign messaging, copy, and creative direction for digital ads, email, social media, and landing pages
• Translate Transparent Energy's market expertise, customer success stories, and thought leadership into compelling demand-generation assets
• Leverage AI tools to improve campaign planning, audience research, content creation, workflow automation, reporting, and personalization
• Apply AI responsibly while maintaining accuracy, confidentiality, brand consistency, and quality standards
• Continuously identify opportunities to improve marketing efficiency and effectiveness through emerging AI capabilities
• Partner with Sales and Field Marketing to support events, webinars, partner initiatives, and targeted account campaigns
• Ensure event and campaign leads are properly nurtured, routed, tracked, and converted into qualified sales opportunities
• Align marketing execution with sales priorities, target accounts, and pipeline objectives

Requirements:

• 7+ years of experience in digital marketing, demand generation, marketing operations, or growth marketing
• Strong hands-on HubSpot experience, including workflows, forms, lists, landing pages, lead routing, campaign tracking, and reporting
• Excellent communicating with both words and data
• Strong project management, prioritization, follow-through, accountability, and communication skills
• Ability to work independently in a remote environment with strong execution discipline
• Demonstrated ability to use AI tools to improve execution, content development, campaign planning, and reporting
• Creative campaign instincts, with the ability to bring ideas, test them, and turn them into measurable campaigns
• A desire to exceed goals that is internal, constant, and self-imposed
• HubSpot certifications strongly preferred
• Experience in B2B marketing, professional services, energy, procurement, sustainability, financial services, commercial real estate, manufacturing, private equity, or other complex B2B sales environments