Digital Strategy Consultant / Business Analyst / Journey Expert

Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements while partnering closely with marketing, product, data, and engineering teams.

Responsibilities:

• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles
• Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation
• Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases
• Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases
• Document segmentation logic, audience frameworks, messaging triggers, and data dependencies
• Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs
• Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront)
• Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks
• Support backlog management with user stories and refinement for multi-solution Adobe programs
• Facilitate workshops, discovery sessions, and journey design sessions with client teams
• Ensure program cohesion and stakeholder clarity across delivery stages

Requirements:

• Working knowledge of AEP, RTCDP, AJO, and CJA
• Ability to interpret data schemas, identity models, and event structures
• Understanding of segmentation logic, customer attributes, and behavioral signals
• Experience defining success metrics, measurement plans, and reporting requirements
• Experience translating business goals into technical requirements, journeys, or data-driven use cases
• Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies
• Ability to break down complex problems into structured frameworks and clear documentation
• Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences
• Consultative mindset with experience facilitating workshops or working directly with business stakeholders
• Highly organized and able to influence alignment across cross-functional departments
• Familiarity with AEM Assets, Workfront, or Marketo is a plus