Sr. Specialist, Digital Marketing

Sr. Specialist, Digital Marketing
Charlotte, NC

About Odyssey Logistics
Odyssey Logistics is a global logistics and supply chain partner helping businesses optimize performance through fully integrated, end-to-end solutions. We connect transportation, technology, and expertise across a broad network of services including 3PL and 4PL managed services, multimodal and intermodal transport, warehousing, trucking, Jones Act Ocean, and customs brokerage, ensuring goods move reliably, efficiently, and intelligently around the world.
Today, Odyssey supports more than 6,000 customers globally, delivering scalable, data driven solutions across complex supply chains. What started with a single client has grown into a dynamic, evolving organization focused on performance, precision, and long-term partnership.
What Sets Us Apart:
Our work is complex, fast moving, and highly collaborative. Success here requires people who think strategically, operate with urgency, and navigate across functions to solve real business challenges. We value individuals who take ownership, challenge the status quo, and turn insight into action.
Our culture is grounded in five core values: Win Together, Innovate Boldly, Drive Results, Customer Centric, and Guide with Care. These are not just principles; they shape how we make decisions, partner with customers, and show up for each other.
At Odyssey, you are not just part of a company; you are part of building what comes next.
The Role:
Work Model: Hybrid (in-office Monday–Thursday, remote on Fridays)
Work Schedule: Monday–Friday, standard business hours (avg. 40 hrs/week; occasional overtime as needed)
Travel Requirements: Yes, approximately 10%
Supervisory Responsibilities: No — this is an individual contributor role
Reports to: Sr. Director, Marketing & Communications
*All applicants must be currently authorized to work in the United States. No relocation allowance will be considered unless specifically addressed.
Summary / Primary Role:
The Sr. Specialist, Digital Marketing owns the day-to-day performance of Odyssey's digital marketing ecosystem — our website, marketing automation platform, and emerging AI-enabled tools — to drive brand awareness, demand generation, and measurable revenue impact. This is a hands-on, execution-focused role for a data-driven marketer who connects digital activity to business outcomes and partners closely with Sales, IT, and agency teams.
What You’ll Do:
We're looking for someone who can take full ownership of our digital platforms and turn data into action — while helping us pilot the next generation of AI-enabled marketing tools.
• Digital Strategy & Website — Own the day-to-day performance, content, and continuous optimization of the company website, including SEO, landing pages, and lead-capture forms.
◦ Use website analytics, search behavior, and conversion data to improve traffic quality, engagement, and the customer journey.
• Campaign Execution — Plan, execute, and optimize multi-channel digital campaigns, including paid search/SEM programs and agency relationships.
◦ Partner with the content team to keep messaging and branding consistent across every digital channel.
• Marketing Technology & Automation — Serve as marketing administrator for Salesforce Account Engagement/Pardot: forms, landing pages, email templates, lead scoring, and attribution.
◦ Partner with IT and Sales Operations to keep lead routing, data sync, and automation running smoothly.
• AI-Enabled Marketing — Evaluate and pilot approved AI tools (predictive scoring, automated nurture, conversion optimization) and recommend where to scale.
• Analytics, Reporting & Budget — Build and maintain dashboards connecting digital activity to pipeline and revenue, and translate data into recommendations for Sales and Marketing leadership.
◦ Monitor digital marketing spend and recommend where to optimize for ROI.
What You Bring:
• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
• 5+ years in digital marketing, with hands-on ownership of platforms, campaigns, and cross-functional projects
• Hands-on Salesforce and Account Engagement/Pardot are required. Google Analytics experience — including automation, lead scoring, attribution, and lead lifecycle tracking from MQL to SQL to Closed Won is strongly preferred
• Strong understanding of SEO, SEM, email, content, and website marketing
• Experience evaluating or piloting AI-enabled marketing tools is strongly preferred
• Excellent analytical skills, with strong project leadership and stakeholder management ability
• Exceptional communication and interpersonal skills


Benefits:
We offer a comprehensive and competitive compensation and benefits package, including:
• A choice of medical plans with FSA and HSA options
• Dental Insurance
• Vision Insurance
• Company-paid Life and Disability Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and Company Holidays
• Employee Assistance Program
• Company Health & Wellness Program
• Discounts with Preferred Vendors

At Odyssey, we believe the best ideas come from people with different skills, experiences, and perspectives. We welcome applicants from all backgrounds and evaluate every candidate based on the qualifications needed for the role, while also valuing the unique strengths, curiosity, and fresh thinking each person brings. Our commitment to inclusion helps fuel innovation and enables us to deliver smarter, more creative solutions for our customers. We are proud to be a workplace where everyone is treated with respect, given equal opportunity to succeed, and encouraged to contribute in meaningful ways. All employment decisions are based on merit, without regard to race or ethnicity, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other characteristic protected by federal, state, or local law.

Visit us at: www.OdysseyLogistics.com/careers

#LC-1


Odyssey does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.