Marketing Operations Manager

Modern Family Law, a boutique law firm specializing in family law, is seeking a detail-oriented and proactive Marketing Operations Manager. The role focuses on providing operational discipline, project management, and data integrity to support the marketing team in executing their strategies effectively.

Responsibilities:

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams
• Establish a weekly status reporting cadence for the project team
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams
• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager
• Build and execute the launch day run-book
• Manage review cycles at key project milestones
• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products
• Help with the project management platform (Asana) for the marketing team
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance
• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels
• Partner with Sales Operations and IT implementation partners on technical execution when applicable
• Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing
• Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales
• Maintain the location launch playbook for new market openings
• Establish brand quality assurance processes for creative and content output
• Build and maintain the new market launch playbook covering marketing infrastructure setup
• Conduct quarterly process audits and identify improvement opportunities
• Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions
• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems

Requirements:

• 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions
• Experience gathering business requirements and translating them into technical or system-based solutions
• Strong understanding of workflow automation, business rules, conditional logic, and process optimization
• Experience working with structured data sources and business systems
• Strong analytical, problem-solving, and troubleshooting skills
• Excellent communication and stakeholder management abilities
• Ability to manage multiple projects and priorities in a fast-paced environment
• Comfortable collaborating cross-functionally with both technical and non-technical teams
• Ability to communicate professionally and interact effectively with employees, managers, leadership, attorneys, support staff, and external partners
• Ability to be a proactive self-starter who can operate independently while managing multiple priorities and deadlines
• Demonstrated attention to detail, reliability, organization, and follow-through
• Ability to identify process gaps and recommend practical solutions to improve efficiency, consistency, and operational effectiveness
• Flexibility and ability to respond positively to shifting priorities and business needs
• Ability to work under pressure and manage competing priorities while maintaining accuracy and professionalism
• Ability to work in a primarily computer-based environment, including extended periods of sitting, screen time, typing, and use of standard office equipment
• Ability to occasionally lift and move office equipment or materials weighing up to 10 pounds