Market Manager

GEA Group is a global leader in engineering solutions, serving various industries including food and beverage. The Market Manager will drive growth across the liquid processing portfolio by engaging customers and strengthening GEA's positioning in liquid dairy and non-alcoholic beverages.

Responsibilities:

• Identify target customers and opportunities through market analysis, sales intelligence, portfolio data and Regional Sales Manager input; translate insights into focused selling strategies that increase customer buy-in
• Own the front-end evaluation of new business opportunities by integrating commercial, technical and regulatory inputs into opportunity recommendations, product line feedback and Liquid Horizon roadmap priorities
• Partner with Regional Sales Managers, Technical Offer Management-TOM/application engineering and customers to advance qualified pipeline opportunities, clarify scopes, accelerate proposal development and strengthen long-term customer partnerships
• Support pursuit of brownfield, customized liquid processing projects such as line expansions, new lines, added process steps, reception bays, syrup rooms and layouts that include GEA core technologies where possible
• Promote agile project qualification and execution practices, including pre-established sales prequalification criteria, rapid sales–presales alignment, site-based discussions and clear scope alignment
• Lead data-driven portfolio analysis and market prioritization to maximize profitable growth, increase hit rate and focus resources on opportunities where GEA can win competitively
• Accelerate knowledge transfer to Non-Alcoholic Beverages-NAB and Dairy Regional Sales Managers through on-the-job coaching, customer/prospect reviews, technical solution framing and reinforcement of the new Liquid Horizon operating model
• Coordinate cross-functional actions with Sales, Strategy, Engineering, Operations, Procurement, Business Line and local contractors to improve competitiveness, standardize core design approaches and reduce response time

Requirements:

• Data-driven market and portfolio analysis capability; able to convert sales intelligence into targeted strategies, roadmaps and customer engagement plans
• Self-driven, collaborative and motivated by common departmental goals; comfortable working as part of a cross-functional execution team
• Strong English communication skills both written and verbal
• Consultative sales mindset with strong written and verbal communication skills; able to influence customers and internal stakeholders
• Ability and willingness to travel across the United States and Canada
• Minimum 10 years of experience in the food production industry, preferably across dairy, beverage, brewing or related liquid processing applications
• Engineering degree (mechanical, industrial, Food, similar)
• Solid process knowledge of dairy and beverage systems, including process equipment, CIP, filling equipment, separation/clarification, homogenization, membranes (UF, NF, MF, RO), mixing, UHT and blending technologies
• Ability to understand customer process needs, pain points and regulatory/commercial constraints and translate them into differentiated technical-commercial solutions
• French language skills is a plus