Senior Manager, Field & Influence Marketing

Nymbus is a leader in fintech, focused on reimagining banking through innovative technology. The Senior Manager, Field & Influence Marketing will own key marketing strategies that drive influence and trust among executive leadership in the banking sector, managing relationships with analysts and industry press while leading account-based marketing efforts.

Responsibilities:

• Own relationships with the analysts and consultants bank and credit union boards actually consult before a vendor decision (Datos Insights, Cornerstone Advisors, Aite-Novarica, Celent, Gartner, and similar)
• Build and run a regular briefing cadence; prepare executive briefing materials with the CSMO and CEO
• Lead industry rankings, evaluations, and award submissions as a standing quarterly priority, not an ad hoc task
• Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business
• Own external communications strategy, with a focus on the trade press our buyers actually read (American Banker, Banking Dive, CU Times, and similar)
• Draft press releases, executive communications, and customer announcements
• Build direct relationships with the reporters and editors who cover bank/CU technology, not just distribute releases
• Support crisis communications when necessary
• Build and run marketing programs against Nymbus's named target list
• Partner with Sales to identify what a specific target account's CEO or board needs to see or hear to move forward, and orchestrate it: a customer reference, an analyst mention, a peer introduction, a piece of content
• Maintain working knowledge of a meaningful share of target accounts by name and context
• Develop sales enablement materials and training, including account-specific collateral and talking points, that help Sales carry the right story into namedaccount conversations
• Build reference and advocacy programs that let prospective CEOs hear directly from CEOs already using Nymbus
• Coordinate peer roundtables, customer councils, and reference calls in partnership with Customer Success and Sales
• Translate platform capability into a board-ready, risk-mitigated story: what a cautious bank CEO needs to hear to feel safe moving forward, not just a feature list
• Partner with Product on launch narrative and competitive positioning
• Regularly audit marketing content for accuracy and relevance, and close content gaps, since outdated or inaccurate material in front of an analyst or a bank board is a credibility risk, not just a cleanup task
• Own day-to-day management of a marketing budget, with CSMO sign-off above an agreed threshold
• Coordinate agency and freelance partners
• Select, build, and maintain the marketing technology stack (CRM integration, ABM tooling, email/communications systems) appropriate to a named-account model, rather than defaulting to tools built for high-volume demand generation
• Track, measure and report on KPIs that matter in this model: analyst sentiment, named-account engagement, press coverage quality, pipeline influence, and report on them to the CSMO
• Lead and develop the Events Manager; ensure conferences, roundtables, and peer events are run as trust-building tools, not just logistics
• Improve marketing workflows and operating rhythms as the team grows
• Integrate AI tools actively into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence
• Champion new platform capabilities and automation opportunities that create strategic advantage for Nymbus Marketing
• Share learnings and continuously raise the bar for how the team uses AI to think faster, plan smarter, and deliver more

Requirements:

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar
• Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them
• Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale
• Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane
• Strong executive communication skills, comfortable drafting for a CEO or board-level audience
• Cross-functional fluency working with Sales, Product, and Executive Leadership
• Direct banking/credit union experience is a strong plus but not required
• Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus
• Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus
• Familiarity with AI/agentic tools for content and marketing production is a plus
• Prior experience managing at least one direct report is a plus