The Retail Media Key Partnership Manager manages and grows a portfolio of strategic advertiser and agency partnerships within the convenience and fuel retail media ecosystem. This role is responsible for driving revenue through the execution of high-impact, full-funnel media programs across onsite, offsite, and in-store channels, while ensuring strong client relationships and ongoing performance optimization.
Reporting to the Senior Manager, Retail Media Sales, the Key Partnership Manager plays a critical leadership role by mentoring junior sellers or account managers, serving as a trusted partner to advertisers, and translating retail media strategy into executable programs aligned with shopper behavior, trip missions, and daypart dynamics.
ESSENTIAL DUTIES:
The position includes, but is not limited to, the following essential job duties, responsibilities and requirements:
Key Partnership & Revenue Management
Own and manage a portfolio of priority CPG brand and agency partnerships, with accountability for meeting and exceeding assigned revenue targets.
Lead the full sales lifecycle for assigned accounts, including opportunity identification, media plan development, pricing recommendations, negotiation support, and renewal growth.
Serve as a strategic advisor to advertisers, aligning media solutions to brand objectives, shopper behavior, and retail priorities.
Identify upsell opportunities across onsite, offsite, and in-store media channels to drive incremental revenue.
Campaign Strategy, Execution & Optimization
Translate advertiser objectives into actionable, full-funnel retail media programs in collaboration with planning , ad operations and creative delivery
Oversee campaign execution working with planning team to ensure seamless launch and ensure accuracy, pacing, and performance against KPIs.
Collaborate with planning team to maximize results and provide optimization recommendations to improve performance and maximize return on ad spend.
Deliver clear, data-driven insights and reporting that show campaign impact and advertiser value.
Cross-Functional Collaboration
Partner closely with Sales, Marketing, Analytics, Merchandising, and Operations to ensure retail media programs align to enterprise goals
Contribute advertiser feedback to inform product enhancements, sponsorship development, and media innovation.
Support the Senior Manager in internal and external business reviews with account-level insights and performance summaries.
Team Leadership & Professional Development
Provide day-to-day guidance, mentoring, and support to junior team members, partnership managers, or sales specialists.
Model strong client management, solution selling, and executive communication skills.
Support onboarding, training, and best-practice development within the retail media sales organization.
Serve as a subject-matter expert in retail media execution and advertiser partnership management.
JOB REQUIREMENTS:
Bachelor’s degree in Marketing, Business or related field.
5–8+ years of experience in retail media, digital advertising, media sales, or shopper marketing.
Demonstrated success managing complex advertiser or agency relationships and delivering revenue growth.
Experience executing multi-channel media programs with measurable performance outcomes.
Strong communication, presentation, and relationship-management skills.
Prior experience mentoring or leading junior teammates preferred.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes:
Work requires frequent sitting, standing, walking and use of keyboard/computer.
Work requires occasional bending, reaching and lifting/moving up to 35 pounds.
Work is subject to tight deadlines and interruptions can be stressful.
Travel to store locations as necessary.
Sit for long periods of time.
Operate computer keyboard and mouse for data entry.
View computer monitor
Hear and speak via telephone.
Reach forward and/or overhead.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes:
The noise level in the work environment is usually moderate at a normal range.
The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
Work with minimum direction and periodic supervision.
JOB DESCRIPTION ACKNOWLEDGMENT
This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description. As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice.
Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
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