Director of Social Media

What You’ll Do

• Drive the global social media strategy across all platforms(e.g., Instagram, TikTok, Facebook, X, YouTube, etc.)
• Identify new platform opportunities, emerging trends, and cultural moments that align with YouVersion’s voice and mission.
• Oversee the creation and curation of high-quality, on-brand content tailored to each platform and audience that point people back to God’s Word.
• Ensure consistent messaging that reflects YouVersion’s mission and values while allowing for localized storytelling and cultural resonance.
• Maintain a consistent and agile presence across platforms, with the ability to pivot in real time.
• Track, analyze, and report on key performance metrics across platforms—including engagement, reach, and growth.
• Translate social media data into actionable insights that demonstrate ministry impact and inform future strategies.
• Share learnings across global teams to continuously improve our collective reach and effectiveness.
• Work closely with YouVersion Global Hubs to support the development and direction of localized social media strategies.
• Provide ongoing coaching, collaboration, and guidance to regional social media leads to ensure alignment with global goals.
• Foster a strong sense of unity, shared learning, and mutual support across the global social team.
• Lead and develop the YouVersion social media team to support team initiatives and goals.
• Set clear goals, KPIs, and workflows to keep the team aligned, efficient, and energized.
• Empower the team to respond quickly to emerging opportunities with creativity and clarity.

Skills Needed to Succeed

• Excellent verbal, written, and interpersonal communication skills to foster relationships with the ability to lead through influence and collaboration.
• Ability to self-motivate, make independent decisions, and solve problems.
• Maintain flexibility and initiate the creation of new processes and project strategies.
• Strong leadership skills and understanding of developing and guiding others.
• Deep understanding of platform-specific best practices, content trends, and analytics tools.
• Strong creative instincts and ability to align brand voice with cultural relevance.
• High School Diploma or GED.
• 7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role.
• Proven success in leading social teams and developing strategies across multiple platforms.
• Experience working across international teams or managing global social media efforts is highly preferred.

Benefits We Offer

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons. 
• Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health. 
• Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase. 
• Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
• Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
• Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment! 
• $160 annually in development dollars for team members to invest in their professional growth. 
• Casual dress and work environment.
• And much more!

Our Beliefs, Culture, and Commitment to Diversity