Digital Marketing Manager

Crawford Group is looking for a Digital Marketing Manager for one of their global technology clients. The role involves driving customer interest and supporting product adoption through impactful digital marketing programs, including virtual events and email marketing.

Responsibilities:

• The ideal candidate will act as lead in driving and executing supporting marketing activities including defining assets, programs, and measuring cross-channel campaign results
• Assist with the development and execution of a marketing plan for global HED across digital touchpoints (e.g. virtual events, paid social (LinkedIn), web and email) that drives awareness, consideration, demand, and product adoption of Adobe tools. Strategically define each channel in the marketing plan and its’ ability to drive the set goals
• Own and execute the virtual event programs in close partnership with our Customer Success (CSM) team to help train & upskill global HED faculty and staff. This include scheduling, content planning with internal cross-functional stakeholders, speaker selection, audience acquisition, platform set-up as well as internal and external pre- and post-event communication
• Own and execute email & web strategy as part of ongoing campaigns and specifically leading the efforts for our monthly customer newsletters (global) designed for customers to learn the latest product features, events, etc. (in close partnership with the CSM team)
• Work with teams and external agencies to drive the development of assets
• Identify compelling content for the audiences and work to get this developed
• Manage calendars and optimize touch points with the ideal customer journey in mind
• Drive a data-oriented marketing approach, and ensure constituents have the data and assets they need to run successful marketing programs
• Assist with providing key insights to internal and external stakeholders to help grow the business
• Help track key KPIs and course correct when needed
• Develop strong and collaborative working relationship with our client and with their key internal and external stakeholders across marketing, sales and the business unit

Requirements:

• 7 to 10 years digital marketing experience
• Experience managing virtual events such as trainings, webinars, etc
• Experience driving marketing plans and working in highly matrixed organizations
• Ability to operate in a dynamic environment with minimal supervision
• Ability to be strategic and to also be able get work done
• Proven success record of driving results-oriented marketing programs
• Strong data and analytical skills with the ability to assess business opportunities, track and analyze results
• Project management skills and strong attention to detail, with demonstrated ability to manage logistics and tactical details with flawless execution and the ability to prioritize and manage multiple projects simultaneously
• Excellent interpersonal communication, written and verbal
• Strong presentation skills
• Team player with proven track record in working effectively with cross-functional teams
• Strong ability to influence at all levels, internally and externally
• Plus if candidate has experience owning web strategy & design for marketing teams/campaigns
• HED marketing experience & global marketing experience a huge plus