Marketing Campaign Operations Manager

Omnicell is transforming the future of healthcare through innovative technology. The Marketing Campaign Operations Strategist will play a critical role in executing demand generation and account-based marketing strategies, collaborating with various teams to ensure impactful campaign delivery.

Responsibilities:

• Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows
• Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages
• Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs
• Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives
• Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams
• Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment
• Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability
• Executing comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks
• Maintaining high standards of data hygiene across MCAE and Salesforce CRM systems
• Monitoring campaign workflows to identify operational bottlenecks and opportunities for process improvement
• Establishing and upholding repeatable operational standards that improve campaign consistency, scalability, and execution quality
• Executing and documenting A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action
• Analyzing operational performance and recommending enhancements that improve campaign efficiency and effectiveness
• Troubleshooting marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation
• Driving operational best practices that improve speed-to-market while maintaining exceptional quality standards

Requirements:

• Bachelor's degree in marketing, business, communications, or related field
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
• Strong understanding of Salesforce CRM campaign and lead object relationships
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment
• Background in healthcare technology, SaaS, or enterprise solution selling organizations
• Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification
• Working knowledge of HTML and CSS for email troubleshooting and template modifications
• Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager
• Familiarity with social media management and publishing platforms such as Oktopost