Associate Manager, Events & Webinar Marketing

CBTS is a company focused on growth through events, and they are seeking an Associate Manager for Events & Webinar Marketing. This role involves executing high-quality events and webinars that align with business goals, ensuring operational excellence, and maximizing the impact of marketing initiatives.

Responsibilities:

• Deliver events end-to-end in alignment with established event tiering standards and best practices
• Serve as a super user of standardized event management tools and platforms across all event types
• Embody and reinforce the events center of excellence in every engagement
• Execute event logistics, promotion support, storytelling assets, and on-site coordination
• Manage assigned event workstreams within budget parameters and defined timelines
• Partner collaboratively across the marketing team to deliver cohesive, impactful experiences, including:
• Partnering with campaign, partner, and regional marketing leads to understand business goals and proactively build event workstreams that serve those objectives, not just the event itself
• Coordination with the Communications team to activate pre-, during-, and post-event social and editorial content that amplifies our event presence
• Working with Marketing Operations on event registration, lead capture landing pages, and communication workflows for each event
• Engaging the Content team for development and QA of all produced event materials, ensuring accuracy, quality, and brand consistency
• Partnering with the Sales GTM and Customer Insights teams to ensure all attendee-facing materials reflect our latest positioning, messaging, and stories
• Own the CBTS/OnX webinar program end to end—from scheduling and promotion through live production and post-event repurposing, including:
• Managing the webinar calendar and scheduling across the full program
• Leading all pre-webinar setup and promotion—building the webinar landing page, developing promotional assets and routing them to channel owners across social, campaigns, and internal/external newsletters, and coordinating speakers, including project-managing rehearsals
• Producing live webinars—serving as show producer, running the green room, ensuring speakers are A/V ready, managing speaker transitions and presentations, and monitoring the live Q&A
• Driving post-webinar production—creating social-ready clips and snippets, managing the webinar replay site, and collaborating with the Content team on follow-on thought leadership
• Support operational processes, vendor coordination, and agency relationships under the direction of the Events Lead
• Maintain consistent brand presence and high-quality execution across all events
• Bring a business mindset to every event—looking beyond logistics to identify and activate opportunities that maximize the value of our presence and investment
• Contribute to a culture of continuous improvement by flagging process gaps and sharing learnings
• Track and report on event execution metrics in line with team performance frameworks
• Support data capture, post-event reporting, and optimization efforts
• Collaborate closely with the Events Lead and fellow events pod team member to ensure aligned, coordinated delivery

Requirements:

• 8-10 years experience executing B2B events and field marketing programs
• Business-oriented mindset with the ability to view events through the lens of pipeline, relationships, and revenue—not just logistics
• Strong operational mindset with exceptional attention to detail
• Ability to manage multiple workstreams simultaneously in a fast-paced environment
• Familiarity with event management tools and platforms; quick to adopt and master new technology
• Strong cross-functional collaboration and communication skills
• Comfort working within defined processes and structures while contributing ideas for improvement
• Willingness to travel to support key events and on-the-ground execution
• Hands-on experience owning a B2B webinar program end-to-end, including live production; webinar platform proficiency required
• Written + verbal communication
• Project management
• Event Management & Best Practices
• Tool Proficiency & Systems Adoption
• Cross-functional Collaboration
• Operational Execution
• Webinar platform proficiency (e.g. Goldcast, BigMarker, or On24)