Sr Manager Marketing, Offer and Fulfillment Operations

BECU is a financial institution committed to serving its members and communities. The Sr Manager Marketing, Offer and Fulfillment Operations is responsible for leading marketing operations initiatives, managing a team, and ensuring alignment with organizational objectives to drive growth and member engagement.

Responsibilities:

• Lead the adoption and continuous improvement of tech-enabled marketing operating models that enhance efficiency, governance, performance, and member engagement
• Define and implement end-to-end offer management and fulfillment practices that support organizational goals, ensure operational readiness, and improve the effectiveness of marketing programs
• Build scalable, auditable processes and operational workflows that support campaign execution, regulatory compliance, and cross-functional collaboration across the enterprise
• Oversee forecasting activities that provide actionable insights into marketing performance, business outcomes, and strategic investment decisions
• Conduct ROI analyses, evaluate program effectiveness, and translate insights into recommendations that improve efficiency, execution, and results
• Partner closely with senior leaders and stakeholders across marketing, compliance, risk, data, and product functions to align priorities, establish governance, and drive successful execution
• Develop and deliver impactful presentations across stakeholder groups that effectively communicate strategies, recommendations, operational roadmaps, and business outcomes
• Coach, mentor, and develop team members while supporting a culture of accountability, innovation, continuous learning, and operational excellence

Requirements:

• Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
• 5 years of experience in marketing operations, marketing program management, martech or a related role
• 3 years of demonstrated ability to lead teams and set direction
• Executive presentation experience and ability to effectively communicate strategies for alignment and adoption
• Experience producing outcomes within a highly regulated industry
• Implementation experience with Digital Asset Management best practices and tools (e.g. Aprimo, Bynder, Workfront), knowledge management programs, and offer management/fulfillment systems (especially Naehas)
• Excellent project management skills with the ability to manage multiple complex initiatives
• Experience with change management and building momentum amongst cross-functional teams for project delivery, adoption, and iterative improvements
• Excellent data management and analytics capabilities to parse system process data for trends, audit events, and cycle times
• Ability to lead and inspire cross-functional collaboration, influence, and negotiation
• Strong business acumen with the ability to conduct advanced analytics, competitive benchmarking, and strategic planning
• Advanced degree in Marketing, Business Administration, or Communications