Growth Marketing Manager, Foundry

Instructure creates intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. The Growth Marketing Manager will serve as the growth engine for Foundry’s AI-built products, owning positioning, go-to-market, demand generation, content, lifecycle marketing, and the funnel from first touch through renewal.

Responsibilities:

• Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government
• Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story
• Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder’s selling
• Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious
• Be the market and customer expert. Become the go-to expert on the portfolio’s customers and competitors, and feed that insight back into product and pricing
• Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging
• Measure and adjust. Track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so

Requirements:

• Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
• A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
• Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
• Strong writing, with a portfolio of strategically focused content and collateral
• The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
• A full-stack marketer's range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards