Lead Digital Product Manager, Falcon Guide (Remote)

CrowdStrike is a global leader in cybersecurity, committed to stopping breaches with their advanced AI-native platform. The Lead Digital Product Manager will oversee the Falcon Guide product roadmap, collaborating with various teams to enhance user experience and drive conversion through innovative AI-assisted solutions.

Responsibilities:

• Own the Falcon Guide product roadmap end-to-end —
• Phase 1 - guided discovery, rules-based conversion acceleration
• Phase 2 - personalized journeys, buying-group identity, CJA/AJO integration
• Phase 3 - Charlotte AI integration, full agentic operating model
• Own the requirements, roadmap and experience for Falcon Guide to operate efficiently and drive conversion, tracking key performance metrics such as:
• Task-completion rate
• Successful action rate
• Latency
• Cost per action
• Adoption by customer segment
• Time to value
• Consumption and scaled deployment
• Partner directly with peer digital teams, such as:
• Design to guide prototyping and brand guidelines
• Engineering to scope technical feasibility, drive delivery against the roadmap and convert emerging AI patterns into reusable platform capabilities
• Digital PLG to align Falcon Guide's trial-funnel and personalization touchpoints with the broader conversion motion
• Digital Intelligence to measure engagement, discovery and conversion across customer journeys and segments
• AIO and Content to ensure Falcon Guide's content structure, citation architecture, and generated responses are optimized for AI discoverability and consistent with CrowdStrike's broader AI-share-of-voice strategy — treating Falcon Guide as both a conversion surface and a citable content asset
• Represent Falcon Guide's priorities, progress and performance to senior stakeholders, including Digital Experience and Marketing leadership

Requirements:

• B.S./B.A. or equivalent preferred, plus 8+ years of relevant product management experience (flexible depending on demonstrated performance and potential)
• Experience building guided-discovery, recommendation, personalization, or conversational customer-facing products
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes
• Understanding of agent architectures, including planning, memory, tool use, orchestration, and multi-step reasoning
• Experience taking products from 0→1 and then scaling them
• Ability to coordinate engineering, design, GTM, and stakeholders without direct authority
• Strong cross-functional influence skills — able to adapt communication style across engineering, marketing, and executive audiences
• Comfortable being the senior product voice on a high-visibility initiative with executive attention
• Recent experience shipping agentic products within the preceding 12–18 months
• Experience with personalization/journey orchestration platforms (e.g., Adobe Journey Optimizer, Adobe Target)
• Background in B2B or PLG (product-led growth) motions, particularly trial conversion
• Experience working for a SaaS security company