Head of Marketing & Growth - Playbook

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. The Head of Marketing & Growth will be responsible for leading the marketing function for Playbook, focusing on user acquisition and retention through strategic planning, campaign execution, and collaboration with various teams.

Responsibilities:

• Own end-to-end go-to-market planning and execution for new product surfaces as they roll out
• Lead GTM sequencing and prioritization across channels for major moments, including sporting calendar events, product launches, and market entries
• Partner with product on feature positioning and messaging to translate the roadmap into a clear, phased market rollout plan
• Build repeatable GTM playbooks so future launches can move faster
• Own the growth P&L across paid (X/Meta and emerging channels), organic social, and email/CRM
• Build and manage budget allocation models to maximize new user growth and retention within CAC targets
• Define and own the core growth funnel and identify the highest-leverage points for intervention
• Plan and execute always-on and moment-driven campaigns across owned and paid channels
• Lead organic social strategy and the content calendar for Playbook and related brand accounts
• Build and run follower growth, referral, and reactivation campaigns using mechanics like streaks, deeplinks, and gamified incentives
• Obsess over retention metrics and build lifecycle programs to improve them
• Partner with analytics to build cohort-level views of user behavior and translate insights into marketing action

Requirements:

• 6–8+ years of marketing/growth experience
• Experience in the sports betting, gaming, or affiliate/media industry
• Proven track record owning paid and organic acquisition channels with real budget and CAC/LTV accountability
• Experience building and scaling retention/lifecycle programs
• Hands-on experience launching go-to-market plans for new products or features
• Strong command of performance marketing fundamentals alongside brand/content instincts
• Experience with, or strong familiarity with, growth mechanics like referrals, streaks, deeplinks, and social-native distribution
• Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil)
• Experience working in a startup environment
• Social media experience