Sr. Marketing Specialist - Growth & Customer Acquisition (eCommerce)

Steve Higgy is a specialty internet eCommerce retailer established in 2005, providing premium products with a focus on customer service. They are seeking a Senior Growth Marketing Specialist to lead customer acquisition strategies and develop non-traditional marketing channels to drive growth.

Responsibilities:

• Own the strategy, submission, and community management for high-velocity discount and deal networks like Slickdeals, Groupon, and related platforms to capture price-sensitive, high-intent buyers
• Recruit, onboard, and manage lifestyle affiliates (golf, whiskey, mens lifestyle) and optimize our customer referral programs to turn existing buyers into acquisition loops
• Identify, negotiate, and secure media placements, host-read ads, and integrations across targeted YouTube channels, podcasts, and niche newsletters
• Treat sponsorships like performance media—tracking CPMs, customer acquisition cost (CAC), and lifetime value (LTV) per partner channel to continuously optimize ROI
• Build an authentic, highly visible brand presence within dedicated consumer spaces (Reddit subreddits, Quora spaces, niche lifestyle forums), driving traffic through value-first discussions
• Execute targeted outreach to secure high-authority backlinks from lifestyle publications, blogs, and review sites to continuously fuel our organic SEO engine
• Plan, coordinate, and execute our physical footprint at major industry consumer shows, cigar shows, and lifestyle festivals to drive on-site sales, email capture, and brand awareness

Requirements:

• Bachelor's degree required, preferably with a concentration in marketing, business development, or communications
• Minimum 5 years of growth marketing and e-commerce acquisition experience required
• Direct track record in B2C e-commerce acquisition, specifically managing non-paid, affiliate, or alternative advertising channels
• Deep familiarity with navigating the unique cultures, posting guidelines, and moderation rules of platforms like Slickdeals, Reddit, and Quora
• Expert-level understanding of attribution, UTM tracking, GA4, affiliate platforms, and calculating channel-specific ROI
• Strong negotiation and business development skills to pitch and secure high-value creator sponsorships and B2B partnerships
• Ability to speak the language of our target demographic (cigar culture, whiskey pairings, golf/luxury lifestyle) authentically
• Proficiency using workflow platforms (Asana, Workfront, Basecamp, etc.)
• Proven experience executing digital sponsorships, affiliate networks, and referral loops
• Web analytics knowledge and expert use of tracking metrics to prove channel ROI
• Strong quantitative, analytical, and negotiation skills to drive actions and insights
• Excellent planning, organization, and time management skills
• Strong attention to detail and a high degree of professionalism
• Willingness to learn and a passion for marketing and customer acquisition
• Ability to operate and meet deadlines under pressure and with minimal oversight
• Creative thinker with performance discipline, comfortable owning projects end-to-end
• Thrives in fast-paced, SKU-heavy e-commerce environments
• Collaborative and proactive
• Demonstrates strong research and organizational skills by identifying, locating, and applying relevant external assets to support acquisition and marketing initiatives
• Strong ability to independently locate, evaluate, and apply relevant information to assigned projects
• Experience in restricted e-commerce verticals (e.g., cigars/tobacco, CBD, alcohol, supplements) is a significant advantage
• PR experience is a plus