Product Marketing & Commercial Enablement Manager - Retail

Crisp is the leading AI vertical retail data company, leveraging AI to optimize retail sales and supply chain infrastructure. The Product Marketing & Commercial Enablement Manager will shape market understanding of Crisp's products and equip the retail sales team with necessary tools and strategies to succeed.

Responsibilities:

• Serve as the dedicated enablement partner for all active retailer deals and pipeline
• Build and maintain retailer-facing sales assets including battlecards, one-pagers, objection handlers, and executive meeting prep materials
• Develop and deliver just-in-time support for active deals: deal-specific messaging, competitive context, and talking points when sellers need them most
• Own the retailer segment messaging framework: value proposition, buyer personas, ICP documentation, and segment-specific positioning, updated as market and customer data evolves
• Set the messaging brief that informs retailer-facing content produced by others, including gocrisp.com page
• Ensure retailer messaging is consistent with the broader CPG commercial narrative
• Own retailer-facing competitive positioning: battlecards, deal-specific competitive context, and objection handlers that address the competitive landscape relevant to retailer deals
• Coordinate on cross-segment competitive themes to maintain consistency across the function
• Drive go-to-market for product and feature launches with a retail sales motion, from positioning through sales readiness
• Build the launch kits — messaging, talking points, one-pagers and objection handlers — that get sellers and customers excited about what's new
• Use AI to research retail accounts and synthesize competitive intelligence: category trends, supplier collaboration priorities, and shifts in the retail technology landscape
• Draft and personalize messaging and enablement materials at speed, then apply your own judgment to get the retail context exactly right
• Analyze content usage and win/loss patterns to sharpen playbooks and enablement over time
• Stay current on AI capabilities relevant to sales enablement and account intelligence, and bring the best of them to the team

Requirements:

• Experience in product marketing or commercial enablement, preferably in a retail or technology environment
• Strong understanding of retail sales processes and the ability to equip sales teams with effective tools and resources
• Proven ability to develop and deliver effective messaging and positioning for products
• Experience in competitive analysis and the ability to create competitive positioning materials
• Ability to collaborate effectively with cross-functional teams, including sales, product, and marketing
• Strong communication skills, both written and verbal
• Experience using AI tools for market research and content creation
• Ability to analyze data and content usage to improve sales enablement materials
• Self-driven with a strong sense of curiosity and adaptability in a fast-paced environment
• Commitment to transparency, diversity, and meritocracy in the workplace