Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred)

WIN Home Inspection is seeking a Senior Marketing Specialist to build and optimize campaigns that drive growth. In this role, you will create high-performing email campaigns, landing pages, and digital content aimed at attracting new franchisees and clients.

Responsibilities:

• Design, build, and optimize email marketing campaigns that engage and convert
• Develop landing pages and web content that resonate with prospects and drive leads
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward
• Report on campaign performance with clear recommendations for improvement

Requirements:

• 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar)
• Experience with website CMS tools (WordPress, Webflow, or similar)
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)
• Exceptional writing and editing skills — persuasive, clear, and engaging
• Competitive, proactive, and wired to show measurable results
• experience marketing in a franchise or B2B services environment