Senior Director, Growth Marketing

Calendly is a rapidly growing company seeking a Senior Director of Growth Marketing to lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This role involves building and scaling data-driven marketing strategies to optimize funnel performance and maximize customer lifetime value.

Responsibilities:

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle
• Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion
• Lead annual and quarterly growth planning, forecasting, and budget allocation
• Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy
• Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels
• Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives
• Own the website end to end
• Define goals and a roadmap to achieve them
• Partner with product marketing to ensure we tell compelling stories about our products that drive adoption
• Experiment to improve conversion rates
• Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand
• Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships
• Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI
• Drive full-funnel demand generation strategies that align with sales and revenue targets
• Evaluate and scale emerging acquisition channels
• Establish a culture of experimentation through A/B testing and performance optimization
• Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities
• Build dashboards and reporting frameworks to track campaign effectiveness and business impact
• Leverage data insights to inform strategic decisions and improve marketing efficiency
• Build, mentor, and lead a high-performing growth marketing team
• Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives
• Foster a performance-driven culture focused on accountability, innovation, and continuous improvement
• Manage external agencies, vendors, and marketing technology partners

Requirements:

• 10+ years of progressive experience in growth marketing, demand generation, or performance marketing
• 5+ years of leadership experience managing high-performing marketing teams
• Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments
• Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms
• Experience managing significant marketing budgets and delivering measurable ROI
• Excellent leadership, communication, and stakeholder management skills
• Strategic thinker with strong execution capabilities
• Highly data-driven with a bias toward action and experimentation
• Collaborative leader who thrives in cross-functional environments
• Adaptable and comfortable navigating ambiguity in evolving business environments
• Have an analytical and experimental mindset
• Understand customer journeys and how to design experiences that resonate with customers to take action