Associate Manager, Brand Marketing

Dae Hair is a clean and vegan hair care brand founded in 2020. The Associate Manager, Brand Marketing will support the marketing team in executing strategies and initiatives to enhance brand presence and drive revenue growth, particularly through partnerships with retailers like Sephora.

Responsibilities:

• Play a key role as a member of the marketing team to support and drive the execution of marketing strategies that align with brand objectives, collaborative and supportive of the team and brand’s goals
• Support all marketing efforts that ladder up to the brand’s overall marketing strategy and goals within Sephora US, CAN & Kohls – reporting to the director – to ensure that the brand’s presence is consistent
• Communicate with Sephora US, CAN & Kohls – always timely, professional and accurately with great attention to detail. Help support and ensure that marketing tactics are executed across all channels (in store, dot com, marketing, education, etc.) accurately and on time; build collaborative relationship with retailer partners in order to achieve brand objectives
• Help support and execute key brand initiatives in store such as events, trainings, and masterclasses by partnering with the education, marketing director, and sales team to ensure all content and assets are aligned with overall marketing messaging priorities and objectives
• Support the execution of the Sephora NA sampling plan, collaborating internally with marketing and sales as well as ops to update sampling trackers, tracking COGs and provide clear and accurate information on time to Sephora to execute sample programs
• Manage sampling POs by partnering with sales/ops and Sephora and ensure all POs are processed accurately, and programs are shipped on time
• Help keep the sampling budget tracker up to date, in partnership with director and sales
• Support the sales & marketing team by managing the timeline of all merchandising updates, ensuring the brand is staying within Sephora’s timelines. Own maintaining and sending Sephora assortment grids for each update according to Sephora’s timelines. Ensure merchandising decks are up to date at all times with newest updates, graphics, and messaging
• Deliver product comps for various needs in a timely manner, adhering to deadlines
• Own filling out new product forms in Sephora’s system, making sure everything is filled out accurately and on time
• Support the marketing team in retailer meeting prep including meeting set-ups, meeting gratis and swag, and ensuring appropriate attendees are on meeting markers
• Help create new product briefs for each newness launch. Conduct competitive analysis on market, pricing, and product trends as needed
• Manage sell sheets for newness and ensure they are accurate and up to date at all times. Help create retailer marketing meeting slides for key meetings
• Help brief in new package & promo kit artwork and manage translation process, supporting director in timely delivery of all launch artwork
• Maintain accurate integrated & retailer marketing promo calendars for each retailer (US, CAN and Kohls) – ensuring it is up to date and accurate at all times and ensuring all team members are aligned and have visibility to any updates
• Support brand marketing launch planning by helping maintain 360 launch decks and ensure deliverable due dates are achieved by all cross-functional teams
• Oversee all p-page product asset development and execution, ensuring all assets reflect brand DNA and elevate brand equity by providing clear briefs and feedback to creative partners to ensure cohesive storytelling of launch assets
• Own weekly 360 launch meeting agendas & recaps, ensuring cross-functional teams are working towards critical launch milestones

Requirements:

• 4-6 years of experience working on high-growth consumer brands, beauty ideal
• Must be an excellent communicator, collaborator, team player and people person
• Nimble, adaptable, resourceful and forward thinking
• Ability to juggle multiple priorities and wear of a lot of hats
• Ability to lift and carry products and event materials up to 40 pounds as needed
• Experience working with Sephora ideal, ULTA, or retail chain and supporting via Trade marketing initiatives
• Experience working at innovative, fast-pacing startups or indie brands