Marketing Manager, Greater China

Who We Are:

ACAMS is the global leader in certification, training, and intelligence for anti-financial crime (AFC) professionals. ACAMS sets the standard for how organizations prevent, detect, and respond to money laundering, fraud and sanctions evasion. Trusted by 70% of the world's leading banks, as well as governmental and law enforcement agencies, and FinTechs, the organization has 120,000+ members across 200+ countries and territories. Its 65+ chapters and annual conferences connect AFC professionals across every major financial center. Learn more at acams.org.


Opportunity at a Glance
Greater China is a key region in Asia-Pacific for ACAMS, and we’re hiring a Marketing Manager to build our brand and drive revenue as we scale. This is a hands-on, execution-focused role where you will own foundational positioning, work in lockstep with sales to build pipeline, and create demand generation materials that actually move deals.
You’ll translate ACAMS’ products into narratives that resonate with B2B enterprise and B2B2C buyers, test and refine messaging in real sales conversations, and help set up a repeatable go-to-market motion. If you want to shape how an entire region understands and buys an industry-defining product, this is the role for you.
Responsibilities
Drive marketing influenced pipeline
• Drive Regional Pipeline: Own a regional pipeline target and be directly accountable for generating and accelerating revenue. Partner with sales leaders to align on target accounts, segment priorities, as well as go-to-market motions and proactively diagnose and address performance gaps when the region is behind target.
• Define Positioning & Messaging: Articulate ACAMS certifications and membership products into clear, differentiated value propositions tailored to the specific needs, language, and purchasing dynamics of Greater China.
• Execute Campaigns: Coordinate across B2B2C, ABM, demand gen, events, and partner marketing (including resellers and Big 4 firms) to deliver a cohesive, locally relevant marketing mix.
• Act as the Voice of the Region: Ensure Greater China's priorities are represented in regional planning. Develop and run regional programs and oversee the adaptation of global content where relevant and manage the regional activity calendar.
Qualifications
• 5-7+ years of experience in B2B marketing with a regional focus (field, demand gen, or regional marketing) supporting enterprise sales motions in a high growth tech company. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
• Proven pipeline generation: You’ve owned a number, built programs to hit it, and can demonstrate how your work directly created revenue opportunities.
• Commercial & analytical instincts: You think in terms of deal progression and buyer objections - not just awareness or engagement metrics. You understand how to work closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
• A bias toward execution: You’re comfortable moving from strategy to doing - building enablement assets, shaping campaigns, supporting events and iterating quickly based on feedback.
• Strong AI fluency: You actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization) and can articulate how AI changes the playbook.
• Comfort in ambiguity: You thrive in fast-moving environments where scope isn’t always fully defined, and ownership matters more than process.
• Language skills: Native Mandarin Chinese and fluent English speaker.
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EEO
We are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.