Lead Product Manager, GEO

Stacker is revolutionizing the traditional newswire business model and the ways in which brand newsrooms and publishers connect. They are seeking a Lead Product Manager, GEO to own the methodology, metrics, and reporting experiences that help clients understand the impact of their published stories.

Responsibilities:

• Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite
• Drive feature development from concept to launch: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release
• Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems
• Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content
• Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities
• Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments
• Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction and investment opportunities
• Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities

Requirements:

• 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology
• At least 1 year researching, working, or hacking together GEO-related projects
• Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem
• Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms
• Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO
• Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams
• Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights
• Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams
• Experience writing PRDs and collaborating directly with engineering and design teams throughout full product build cycles
• 2+ years working with AI, automation, or data-intensive products
• Background in B2B SaaS products with client-facing dashboards, portals, or reporting experiences
• Experience creating enablement materials and training go-to-market teams
• Established relationships or network within the SEO, GEO, or AI search ecosystem
• Familiarity with content performance measurement, data storytelling, and client-facing insight reporting
• Experience running beta programs or structured client feedback loops to inform product decisions