Marketing Field Engagement Manager AVP

Barclays is a financial services company seeking a Marketing Field Engagement Manager AVP to represent the brand and drive engagement with airline partners and their employees. The role develops and manages face-to-face marketing strategies and campaigns, delivers training and educational programs, analyzes performance, manages budgets, and supports partner events while traveling extensively.

Responsibilities:

• Development and implementation of marketing strategies for face to face channels, including as applicable, bank branches, partner physical locations and other physical locations. This includes the identification of target audiences and establishment campaign objectives
• Management of marketing campaigns across face to face channels, including development of training materials, promotional materials, coordination with partners and their employees, and as applicable, branch staff, while ensuring compelling, consistent messaging across all customer touchpoints
• Analysis of campaign performance of face to face initiatives, and preparation of regular reports to evaluate the effectiveness of marketing campaigns
• Enhancement of the customer experience within face to face channels, to streamline processes, and optimise the physical environment to create a positive and engaging experience, as applicable
• Management of performance marketing budget for face to face channels, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives
• Evaluation of market research (including voice of the customer and the partner employees) and competitive analysis to identify industry trends, consumer behaviour, and competitive positioning within face to face channels
• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda
• Take ownership for managing risk and strengthening controls in relation to the work done
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience
• Influence or convince stakeholders to achieve outcomes

Requirements:

• Experience in customer-facing roles within industries such as airlines, hospitality, financial services, partnerships, customer service, or relationship field, with an ability to represent a brand and build considerable external relationships
• Ability and willingness to travel approximately 75% of the time, with experience operating effectively in a highly travel-intensive, field-based environment
• Ample interpersonal and presentation skills, with experience coordinating external partners, delivering in-person training sessions, facilitating field education programs, and building trusted relationships with diverse stakeholders
• Experience guiding programs, operational processes, compliance requirements, and field-level risks while identifying issues and implementing effective solutions
• Organizational skills with experience planning events, preparing performance reports and recaps, deploying marketing materials, guiding promotions, and executing engagement or incentive programs
• Proficiency with Microsoft Office tools, including PowerPoint, Excel, and Outlook
• Highly outgoing, personable, and comfortable engaging diverse groups
• Good communication skills, including navigating difficult conversations
• Optimistic, energetic, and adaptable in fast‑paced field environments
• Relationship‑oriented with the ability to build trust and rapport quickly