Senior Content Marketing Manager

Applause is a SaaS start-up focused on helping companies enhance their team's performance. The Senior Content Marketing Manager will be responsible for all content initiatives, aiming to generate high-quality content that drives significant sales pipeline and ARR contribution.

Responsibilities:

• Own the content calendar from beginning to end, including quarterly editorial planning
• Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
• Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
• Conduct primary and secondary research and synthesize data into compelling content deliverables
• Define and execute Applause’s thought leadership strategy
• Be the driving force behind audience personas, research, and topic selection
• When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines

Requirements:

• 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
• Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
• Ability to adapt and find creative solutions to unforeseen challenges
• Strong work ethic and discipline
• Effective in a remote setup with a stable 50+ Mbps internet connection