Communications & Employer Brand Specialist

Any salary estimation specified in this job board may or may not be aligned with our organization’s pay philosophy. Apply to connect with a Talent Acquisition Partner who can provide you more details! 

Department: Human Resources

Location: Thomasville

Reports to: Manager, Internal Communications & Engagement

Position Summary

The Communications & Employer Brand Specialist develops and executes internal and external communications that support employee engagement, organizational alignment, recruiting initiatives, and employer branding. This role partners with Human Resources, Talent Acquisition & Development, business leaders, and other stakeholders to deliver clear, consistent, and engaging communications across multiple channels, exercising independent judgment in selecting the methods, content, and channels that best support organizational objectives.

The role is weighted approximately 60% internal communications, 30% recruiting and employer brand communications, and 10% administrative communications support.

Key Responsibilities

Internal Communications

• Partner with Executive Leadership, Human Resources, Talent Acquisition & Development, and business leaders to identify communication needs and develop effective messaging solutions
• Develop, write, edit, and distribute communications across multiple channels — email, intranet, digital signage, newsletters, leadership messages, and organizational announcements — consistent with brand standards, voice, and messaging guidelines
• Create, publish, and maintain content on the company intranet and other internal communication platforms, recommending enhancements that improve accessibility and engagement
• Coordinate content development, publication schedules, and distribution of employee newsletters and communication campaigns, including conducting employee and leadership interviews to develop stories and features
• Coordinate messaging across business units and locations to ensure consistency and organizational alignment
• Support communications for employee recognition programs, events, community involvement, and company initiatives, including new hire and milestone announcements
• Support public relations initiatives, company announcements, and external communications as needed

Employer Branding & Recruiting Support

• Collaborate with Talent Acquisition to develop and promote content highlighting career opportunities, hiring events, internship programs, and company culture across recruiting and social media channels
• Support Talent Acquisition's partnerships with schools, colleges, universities, workforce development organizations, and community organizations by developing marketing materials and executing employer branding initiatives
• Execute established social media and employer branding strategies — creating, scheduling, publishing, and managing content across all company social media channels
• Own the preparation, procurement, distribution, and inventory of recruitment marketing materials, career fair displays, branded merchandise, and event kits across all locations
• Track, analyze, and report on social media and recruiting campaign performance; research industry trends and best practices in communications, employer branding, and recruitment marketing

Administrative & Communications Support

• Maintain communication calendars, distribution lists, templates, brand assets, and content libraries
• Support communication approval workflows, recordkeeping, and content archiving
• Manage multiple communication projects simultaneously while maintaining quality, accuracy, and adherence to deadlines

Competencies & Skills

• Excellent written, verbal, and interpersonal communication skills
• Strong editing, proofreading, and attention-to-detail abilities
• Ability to develop compelling content tailored to diverse audiences
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Sound judgment in recommending communication strategies and messaging
• Strong relationship-building and collaboration skills
• Creative thinking and storytelling capabilities
• Analytical skills, with the ability to interpret engagement and communication metrics
• Proficiency with Microsoft Office Suite, content management systems, and digital/social media platforms
• Ability to adapt to changing priorities and business needs

Qualifications

Education Required: Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, English, Human Resources, or a related field

Experience Required: 0–3 years of professional experience in communications, public relations, marketing, social media, employer branding, recruiting marketing, or a related field

Experience Preferred

• Experience creating content for internal communications, websites, newsletters, or social media platforms
• Experience with content management systems, digital communication tools, social media analytics/scheduling tools, or design software such as Canva or Adobe Creative Suite
• Experience coordinating events, promotional campaigns, or brand-related initiatives
• Photography, videography, or basic video editing experience
• Experience supporting recruitment marketing, employer branding, talent attraction, or community engagement initiatives

Contacts

Internal: Human Resources Leadership, Talent Acquisition & Development Team, Executive Leadership, Plant and Functional Leaders, Corporate Communications and Marketing Personnel, Employees at all organizational levels

External: Job candidates and prospective employees, schools/colleges/universities and workforce development organizations, social media and digital platform providers, vendors supporting communication/branding/recruiting, community organizations and chambers of commerce, media representatives and public relations contacts (as applicable)

Benefits of Being a Cleaver-Brooks Employee: 

• Competitive salary 
• Comprehensive benefits, including medical, dental, vision, maternity support program, discounted virtual physician visits, voluntary medical benefits (Critical Illness, Hospital Care, and Accidental Injury), FSA, HSA, life insurance, short term and long-term disability 
• Cash matching 401(k) plan 
• Employee assistance program (EAP) 
• Pet insurance 
• Employee discount program 
• Tuition assistance 
• Paid time off and 11 paid holidays 

Who is Cleaver-Brooks: 

Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network’s ability to deliver the knowledge, service, training, and support that are essential to long-term performance. Our customers will tell you that we are the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They will also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe, and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues a 90+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment. 

This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgement, to be proper. 

By applying for this job and providing your mobile number, you consent to receive an initial text message from a Cleaver Brooks Talent Team member. You will have the option to opt out upon receiving the message. Messages may include updates on your application, scheduling initial screenings or interviews, and similar communications. Standard message and data rates may apply, and message frequency may vary.