Senior Specialist, Digital Channel Strategy (paid and organic media), Deloitte Global

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.

What will your typical day look like?

Deloitte Global is seeking a proactive and detail-oriented Global Paid and Organic Social Media Coordinator to support the day-to-day delivery of Deloitte's global paid and organic social media activities. The role will focus primarily on paid social campaign coordination, optimisation, reporting, and stakeholder support, while also supporting organic channel management, content scheduling, community engagement, and social listening.

Working closely with social media, content, analytics, and paid media colleagues, the successful candidate will help deliver integrated social campaigns across key global priorities and partnerships while ensuring activity aligns with brand, compliance, and governance requirements.

Key Responsibilities

Paid Social Media

• Support the planning, coordination, execution, and optimisation of Deloitte Global paid social media campaigns.
• Manage campaign workflows and timelines, ensuring assets, approvals, tracking requirements, and deliverables are on schedule.
• Partner with internal stakeholders and agency teams to support campaign activation and successful delivery against objectives.
• Monitor campaign performance and identify optimisation opportunities based on agreed KPIs and audience insights.
• Support paid media reporting, consolidating campaign results and communicating performance insights to stakeholders.
• Assist with audience targeting, campaign tracking, and testing initiatives to improve campaign effectiveness.
• Coordinate paid social campaign documentation, governance, budget tracking, and operational processes.
• Support campaign measurement and contribute to ongoing test-and-learn initiatives across global social media programmes.

Organic Social Media

• Support the ongoing health and performance of Deloitte Global's social media channels by tracking activity and helping identify opportunities for improvement.
• Help maintain the global social media editorial calendar, including content planning and scheduling across LinkedIn, Instagram, Facebook and YouTube, including livestream support where required.
• Support social media posting for selected global campaigns and partnerships, ensuring activity is aligned with agreed plans, brand requirements, and tracking needs.
• Review social content against brand guidelines and compliance processes before publication, escalating questions or risks to the relevant leads where needed.
• Support social media community management and help foster positive interactions where appropriate.
• Help analyse social media performance by coordinating with the analytics team, gathering key metrics, and supporting recommendations for optimisation.
• Use digital marketing tools such as Sprinklr and Adobe Workfront to support efficient planning, scheduling, tracking, and reporting.

About the team

Global Growth creates an opportunity for you to build a new perspective and see both Deloitte and our priority clients through a global lens. While collaborating with some of our most experienced leaders and talent across the organization, your voice will influence Deloitte’s strategic direction, growth, brand, and impact in the market. Your network will rapidly expand, and you will create meaningful connections and relationships globally. You will build deep institutional knowledge and gain an understanding of clients’ heart-of-business issues, and Deloitte’s offerings and solutions. Global Growth’s diverse, inclusive, and flexible culture is an opportunity for you to become a role model for agile working.

Enough about us, let’s talk about you

• Bachelor’s degree 
• Demonstrated experience managing digital marketing and social media programs and working with enterprise social media technology including Sprinklr, Proofpoint and DynamicSignal. 
• Proven track record of leading projects end‑to‑end, influencing senior stakeholders, and developing others.
• Strong project management, organizational and time‑management skills; excellent interpersonal and customer‑service orientation. 
• Experience supporting or managing paid media campaigns across LinkedIn, Meta, Google and programmatic channels
• Understanding of paid media performance metrics, audience targeting, campaign optimisation, and reporting.
• Experience working with media agencies, vendor partners, or cross-functional campaign teams.
• Technical and analytical capabilities: Comfortable with analytics, data collection strategies and visualization; technically proficient with experience guiding teams on platform adoption and use of technology. 

Total Rewards

The salary range for this position is $69,000 - $114,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth.  Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.