Product Manager

First Citizens Bank is hiring a Product Manager to execute the General Bank Salesforce product roadmap and deliver an effective CRM solution on the Salesforce Financial Services Cloud platform. The role coordinates product development from conception through implementation and ongoing support, using business needs, associate feedback, analysis, and industry trends to guide enhancements.

Responsibilities:

• Development - Assists in all stages of development for a business product. This includes but is not limited to planning & design, compiling resources, execution, and monitoring product launch. Tracks and reports progress to appropriate parties
• Product Management - Ensures products are developed and managed with a coordinated strategy. Collaborates with both internal and external parties to implement enhancements and resolve issues
• Market Analysis - Conducts analysis of market trends including changing regulations, competitor options, and evolving customer needs. Recommends changes based on analysis results to increase profitability and product appeal
• Customer Engagement - Tracks customer experience through all stages of a product. Develops strategies to ensure customer satisfaction and acquisition

Requirements:

• Bachelor's Degree and 6 years of experience in Product Management OR High School Diploma or GED and 10 years of experience in Product Management
• Financial Services Industry experience, preferably in Consumer and Business Banking & Lending, Treasury and Merchant services
• Deep understanding of Salesforce functionality and integration options
• Strong analytical and data discovery/interpretation skills
• Experience working with Consumer, Business Banking & Lending, Treasury, and Merchant services highly preferred
• Salesforce Certification preferred