Summary

The WIC Buddy Specialist is responsible for leading and coordinating the WIC Buddy Program at the local agency level. Reporting to designated Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) staff, this role ensures that families receive meaningful peer-to-peer support to strengthen breastfeeding success and overall program participation.

Key duties include promoting the WIC Buddy Program, enrolling and matching participants, managing consent forms, and maintaining clear communication with families about their involvement. The Specialist also assists with monitoring program performance measures and collaborates with the Local Agency’s Breastfeeding Program Coordinator, Nutrition Services Director or designee to reinforce best practices and implement improvement strategies.

Through these efforts, the WIC Buddy Specialist helps foster supportive connections among participants and empowers families to thrive through breastfeeding.

Examples of duties

Coordinate and oversee local agency activities of the WIC Buddy Program
Promote and market the program to increase awareness and participation
Recruit and match WIC participants to foster supportive peer connections
Maintain program records and consent forms to ensure accuracy and compliance
Support program evaluation by monitoring performance measures and assisting with improvement efforts

Qualifications

High School Diploma or GED
One (1) year competency as a WIC Breastfeeding Peer Counselor
Completion of the WIC Breastfeeding Curriculum Level I and II

Supplemental information

Preferred Qualifications:

Preference will be given to applicants who, in addition to meeting the minimum qualifications, demonstrate the following:

Completion of at least two years at an accredited college or university, including a minimum of fifteen (15) credit hours in a social service-related field
Proven expertise in developing and executing social marketing campaigns, managing professional social media platforms, and analyzing social media metrics.
Experience with data collection, data management, and maintaining accurate program records
Familiarity with the Peer Counselor Database System (PCDB)
Strong judgment, creative problem-solving abilities, and the capacity to make sound decisions
Skilled in planning, organizing, and facilitating meetings and group discussions
Analytical ability to generate quarterly reports for Buddy Program meetings with State WIC Office
Demonstrate persistence and creativity in engaging WIC participants, with the ability to develop innovative strategies that encourage and sustain involvement in the WIC Buddy Program

WIC Buddy Program Specialist

Key skills

About this role

Summary

Examples of duties

Qualifications

Supplemental information