Senior Manager, Marketing Program Management

Repligen Corporation is building a best-in-class in-house marketing agency to enhance global marketing execution. The Senior Manager, Marketing Program Management, will be responsible for developing scalable program management practices and translating strategic marketing priorities into effective campaigns, while managing a team and ensuring alignment with business objectives.

Responsibilities:

• Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables
• Lead end-to-end campaign execution across digital and omni-channel initiatives
• Ensure alignment of marketing programs with business goals, product portfolios, and revenue targets
• Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency
• Act as both strategic leader and hands-on contributor, stepping into execution when needed
• Establish best practices, workflows, and quality standards for campaign and content delivery
• Drive a culture of accountability, creativity, and continuous improvement
• Oversee the development and delivery of marketing assets (digital, print, web, video)
• Ensure projects are delivered on time, on budget, and aligned to strategic objectives
• Manage cross-functional coordination across marketing, product management, and commercial teams
• Own and optimize campaign management platforms
• Design and manage workflows to improve efficiency, scalability, and visibility
• Provide user support and drive adoption of tools and processes
• Manage marketing budgets, forecasts, and monthly accruals
• Ensure accurate tracking and reporting of marketing spend
• Optimize resource allocation to maximize ROI and productivity
• Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
• Use AI to rapidly develop drafts, variations, and personalized content at scale
• Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
• Partner with leadership to test and adopt emerging AI tools that enhance marketing performance
• Oversee integrated content development across channels (digital, print, social, web)
• Collaborate with subject matter experts to ensure technical accuracy and relevance
• Align content to customer journeys and campaign objectives
• Track and report on campaign performance using dashboards and analytics tools
• Generate insights to improve campaign effectiveness and ROI
• Continuously refine programs based on data-driven learnings

Requirements:

• Bachelor's degree in Marketing, Business, Design or related field
• 8+ years of relevant experience in marketing program management, campaign execution, or product marketing, and 4+ years of management experience
• Proven experience translating strategy into execution in a matrixed organization
• Strong proficiency in marketing automation and campaign management platforms
• Advanced skills in Microsoft Office (Excel, PowerPoint)
• Experience with creative and AI-enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude)
• Solid understanding of digital marketing channels and tactics
• Demonstrated ability to lead and develop high-performing teams in a player/coach model
• Exceptional project management and organizational skills
• Strong communication and stakeholder management capabilities
• Ability to operate effectively in a fast-paced, global matrixed environment
• Data-driven mindset with a focus on measurable outcomes
• Experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred