Global Lifecycle Marketing & CRM Sr. Manager

Logitech is a company that values positive global impact and flexibility in work. They are seeking a strategic, data-driven Lifecycle Marketing & CRM Sr. Manager to lead their global lifecycle marketing team, overseeing CRM strategy, fiscal priorities, and database growth, while enhancing customer experiences across multiple channels.

Responsibilities:

• Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-centric strategies with commercial objectives
• Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys
• Drive the strategy and optimization for foundational global triggers, such as onboarding/welcome series, cart/browse abandonment, and win-back programs
• Establish clear KPIs, growth targets, and resource allocation for the lifecycle marketing group
• Establish ways of working between global and regional teams, partnering across commercial and creative partners, establishing templates and toolkits for efficiency and brand consistency
• Oversee and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively
• Coach, mentor, and upskill an internal team of CRM professionals, building expertise in complex Salesforce Marketing Cloud campaigns and quality execution across Journey Builder, Automation Studio, and Data Cloud
• Foster an environment of continuous learning regarding platforms and CRM methodologies
• Build a culture of testing with a rigorous A/B and multivariate testing framework across the team and agencies to continuously optimize content, timing, and multi-channel orchestration
• Serve as the strategic business owner for utilization and optimization of our Customer Data Platform (CDP) and Salesforce Marketing Cloud Enterprise (MCE)
• Partner with the Digital Office and Data Analytics to mature our data infrastructure and metrics
• Set policies and standards to ensure global data compliance (GDPR, CCPA), optimize subscriber acquisition strategies, and maintain overall list health
• Develop and execute the Gaming category lifecycle strategy, modeling system utilization and analytical excellence and leveraging external agencies to execute the program
• Define audience segmentation strategies reflecting gaming personas (competitive gamers, streamers, casual players) and lifecycle stages
• Optimize revenue per subscriber, identifying high-value segments for cross-sell, upsell, and customer value maximization
• Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns
• Partner with the Global Gaming Marketing and NAM teams to integrate CRM into broader brand campaigns and product launches

Requirements:

• 8+ years of experience in CRM or lifecycle marketing within consumer-facing environments
• 2+ years of experience managing direct reports and leading external agency partners/vendors
• Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise (MCE) (Journey Builder, Automation Studio, Data Extensions) and Customer Data Platforms (CDP / Data Cloud)
• Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and leveraging advanced customer segmentation tools
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Commercial Acumen: A strategic thinker who naturally connects lifecycle marketing initiatives to bottom-line business outcomes and revenue generation
• Gaming Champion: Authentic empathy for and understanding of our consumers, with particular focus and experience with the passionate gaming community
• Change Agent: Proactive self-starter capable of navigating matrixed global environments and driving transformation
• Communicator: Exceptional presentation and relationship-building skills to secure buy-in from partners and peers as well as the executional team
• Gaming, Tech, or Consumer Electronics highly preferred
• MBA is a plus