Senior Content Marketing Strategist, YouTube & Social Media (Contract)

NerdWallet is on a mission to bring clarity to all of life’s financial decisions, and they are seeking a Senior Content Marketing Strategist for YouTube and Social Media. In this contract role, you will grow their podcast audiences across multiple platforms by developing content strategies, managing community engagement, and optimizing performance to drive audience growth and business outcomes.

Responsibilities:

• Analyze performance and make optimizations: You'll use analytics tools such as YouTube Studio, Instagram Insights, TikTok Analytics, and Sprout Social to identify trends, surface learnings, and propose actionable recommendations to improve content performance, audience growth, and mid-funnel results. You'll communicate learnings to cross-functional stakeholders to optimize and improve channel benchmarks and results going forward
• Develop and own content calendars: You'll create and maintain video-first, channel-optimized content calendars for the short-form channels associated with each podcast, coordinating production schedules and release plans that align with NerdWallet's brand and business goals
• Research, plan, and optimize content strategies: You'll develop and refine short-form video and social strategies across YouTube Shorts, Instagram, and TikTok, identifying opportunities to expand reach, boost engagement, and attract new audiences. This includes moving quickly on trends while balancing speed with brand and compliance standards
• Convert attention into action: You'll design content and calls to action that move viewers down the funnel, growing newsletter subscriptions, driving traffic to NerdWallet resources, and generating leads for NerdWallet Wealth Partners
• Craft platform-optimized storytelling: You'll shape how each podcast shows up across platforms by writing and optimizing hooks, titles, captions, and social copy in each platform's native dialect to drive discovery and engagement
• Coordinate posting and content approvals: You'll brief and collaborate with video editors and content strategists to review and approve short-form and social assets, ensuring they align with platform best practices and NerdWallet's brand voice. You’ll also handle uploading, scheduling, and publishing final content to YouTube, Instagram, TikTok, and other platforms. This role focuses on content strategy, not on audio or video production
• Engage our audience: You'll identify NerdWallet's role in the day-to-day conversation on the channels our consumers love most and leverage audience engagement and community management tactics to grow our audience in these spaces

Requirements:

• 3–5 years of experience in short-form video strategy or social media marketing — ideally with some exposure to podcast marketing or promotion
• Experience using organic social and video content to drive measurable mid-funnel outcomes like newsletter signups, site traffic, or lead generation
• In-depth knowledge of social platforms and tools including YouTube, Instagram, and TikTok, as well as social listening, scheduling, and reporting/analytics tools
• Experience writing engaging, on-brand copy for digital and social platforms
• Comfortable interpreting performance data using tools like YouTube Studio, Instagram Insights, and TikTok Analytics
• Familiarity with creative tools such as Adobe Premiere Pro, CapCut, or Adobe Express
• Experience collaborating cross-functionally with teams across content, design, and video
• Ability to differentiate your brand from the competition and demonstrate a clear understanding of brand positioning, consumer personas, and channels
• Experience project-managing creative strategies from brief to execution to results
• Video-first and digitally fluent
• Podcast-savvy
• Analytical and insights-driven
• Collaborative and curious
• A clear communicator
• Curious and creative
• AI-fluent
• Results-oriented and biased-to-action