Marketing Manager-Dating App

Comrise is a company seeking a Marketing Manager for their dating app. The role involves managing content operations, community initiatives, and collaborating with cross-functional teams to enhance user engagement and content strategies.

Responsibilities:

• Develop a deep understanding of the content preferences, communication styles, and cultural nuances of North American users aged 18–30
• Plan and drive the creation of UGC and PGC content that aligns with local audiences and platform trends
• Continuously monitor content trends across platforms such as TikTok, Instagram, and Reddit, translating insights into actionable in-app content strategies
• Manage the day-to-day operations of North America–based part-time contributors, including campus ambassadors, content creators, and other community collaborators
• Oversee recruitment, onboarding, training, scheduling, task allocation, and performance tracking to ensure high-quality execution and operational efficiency
• Plan and execute both online and offline community initiatives, including campus events, interest-based challenges, and social campaigns
• Design engagement mechanisms that encourage organic user-generated content, support community cold-start initiatives, and drive user engagement and content activity
• Track weekly content performance and user engagement metrics, providing data-driven insights and optimization recommendations
• Identify high-potential content opportunities and user behavior patterns to continuously improve content and community strategies
• Work closely with Product, Design, and Engineering teams to align on requirements, coordinate execution, and ensure successful project delivery

Requirements:

• 3+ years of experience in content operations, user operations, community management, or related fields
• North American Market Knowledge
• Study abroad or living experience in North America, with a strong understanding of local Gen Z and young millennial users, including their social behaviors, content consumption habits, and cultural context
• Content & Social Media Savvy
• Passionate about and highly familiar with leading North American social platforms such as TikTok, Instagram, Reddit, and X
• Strong ability to identify emerging trends and respond quickly with relevant content strategies
• Execution
• Proven experience managing projects from planning through execution
• Self-driven, resourceful, and capable of delivering results in fast-paced, resource-constrained environments
• Hands-on experience targeting the North American market is highly preferred