Senior Director, Growth Marketing

Crunchtime is a company that helps multi-unit restaurants operate effectively, and they are seeking a Senior Director of Growth Marketing. The role involves leading demand generation and digital marketing teams to modernize marketing strategies and drive revenue growth through innovative technology and data-driven approaches.

Responsibilities:

• Own the global demand generation strategy across inbound, outbound, digital and ABM
• Develop integrated campaigns that generate qualified pipeline and accelerate revenue growth
• Establish measurement frameworks focused on pipeline creation, CAC, ROI, and marketing contribution to revenue
• Partner closely with Sales leadership to optimize lead management, routing, scoring, and pipeline progression
• Lead the overall digital marketing strategy across paid media, SEO, SEM, website optimization, and digital analytics, ensuring alignment with business and revenue objectives
• Establish the vision and roadmap for Crunchtime's website, ensuring it serves as a high-performing demand generation and customer engagement platform
• Continuously optimize digital experiences through testing, personalization, and behavioral insights
• Develop and execute Crunchtime's marketing technology roadmap, ensuring systems are scalable, integrated, and aligned with business objectives
• Evaluate, implement, and optimize AI-powered marketing solutions across campaign creation, personalization, automation, analytics, and operational efficiency
• Champion a culture of experimentation by continuously testing new AI capabilities and emerging technologies
• Lead Marketing Operations, ensuring best practices in automation, attribution, CRM integration, reporting, governance, and data quality
• Partner with Revenue Operations to create a seamless customer journey from first touch through closed revenue
• Build dashboards and executive reporting that provide actionable business insights
• Foster a culture of accountability, innovation, curiosity, and continuous improvement
• Develop team capabilities around AI, marketing technology, and modern growth strategies

Requirements:

• 7-10+ years of progressive B2B SaaS marketing experience, including leadership of demand generation and marketing operations
• 5+ years experience managing multi-functional teams across demand generation, marketing operations, and digital marketing
• Demonstrated success building marketing programs that generate measurable pipeline growth
• Deep expertise with modern marketing technology platforms, CRM systems, marketing automation, analytics, and attribution
• Hands-on experience evaluating and implementing AI technologies within marketing organizations
• Strong analytical mindset with experience translating data into business decisions
• Experience partnering closely with Sales and Revenue Operations
• Excellent executive communication and cross-functional leadership skills
• Ability to balance strategic thinking with operational execution
• Experience marketing to enterprise restaurant, hospitality, retail, or multi-unit operators