Marketing Campaign Manager - Europe (all)

1NCE is a pioneering company at the forefront of transforming the IoT connectivity landscape. They are seeking a Marketing Campaign Manager for Europe to develop, execute, and optimize high-impact marketing campaigns that drive lead generation, brand awareness, and demand generation. The role involves working closely with sales and product teams to align campaigns with business goals and effectively engage target audiences.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive demand generation, aligned with 1NCE’s regional and global objectives
• Create marketing plans that focus on generating high-quality leads, increasing brand awareness, and enhancing customer acquisition
• Lead the planning and execution of multi-channel campaigns aimed at lead generation, including email marketing, paid advertising, events, social media, and content marketing
• Manage the full lifecycle of campaigns from conception to delivery, ensuring alignment with demand generation goals
• Drive demand generation efforts by identifying key market segments, building targeted campaigns, and optimizing lead conversion
• Implement strategies for lead nurturing, scoring, and sales handoff, ensuring a seamless flow from lead acquisition to sales conversion
• Analyze campaign performance, monitor KPIs, and use insights to optimize future campaigns
• Provide regular performance reports to key stakeholders and adjust strategies based on data-driven results
• Utilize a variety of digital marketing tactics, including SEO, SEM, paid advertising, social media, and email marketing, to generate leads and nurture customer relationships
• Focus on driving traffic and conversions across all digital platforms
• Manage the execution of multiple campaigns simultaneously, ensuring deadlines, budgets, and quality standards are met
• Work cross-functionally with design, content, and sales teams to ensure smooth project execution
• Develop and manage campaign assets including landing pages, emails, webinars, whitepapers, banners, and social media content
• Ensure assets are aligned with the overall campaign strategy and brand guidelines
• Work closely with cross-functional teams, including sales, product, and creative, to ensure alignment across campaigns and customer touchpoints
• Communicate effectively with stakeholders to ensure campaigns meet expectations and generate desired outcomes
• Develop innovative and creative campaigns that drive engagement and demand
• Ensure campaigns are tailored to customer needs and deliver impactful messaging
• Identify and resolve any challenges that arise during campaign execution
• Adapt quickly to shifting priorities or market changes to ensure campaign success
• Monitor campaign performance using tools such as HubSpot, Salesforce, and Google Analytics
• Track lead generation metrics, optimize content and targeting, and adjust strategies to improve conversion rates and ROI

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in demand generation and campaign management, ideally in B2B technology, SaaS, or IoT industries
• Proven experience developing and executing integrated campaigns that generate qualified leads and drive business growth
• Strong experience with marketing automation platforms and CRM systems (HubSpot, Salesforce, etc.)
• Familiarity with digital marketing tools such as SEO, SEM, paid ads, social media, and email marketing
• Strong understanding of demand generation strategies and lead funnel management
• Expertise in campaign management, project execution, and multi-channel marketing
• Proficiency in data analysis and reporting, with the ability to optimize campaigns for maximum ROI
• Excellent communication skills (written and verbal)
• Fluent in German, French, Italian, or Spanish, in addition to English
• Creative and strategic thinker with strong problem-solving capabilities
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously
• Experience in the IoT, technology, or SaaS sectors
• Understanding of European markets and customer behavior
• Experience with ABM (Account-Based Marketing) strategies and tactics
• Familiarity with A/B testing, lead nurturing, and sales enablement