Principal Product Marketing Manager, Customer Onboarding: 26-03435

Akraya, Inc. is recruiting for an undisclosed client seeking a Principal Product Marketing Manager to define and execute marketing strategy for new customer onboarding experiences. The role focuses on helping customers quickly find value through first-use journeys, educational content, and campaigns that drive activation and engagement.

Responsibilities:

• Lead cross-functional teams to develop and optimize zero-state and first-time use experiences
• Create and manage a playbook of in-context educational resources for new users
• Develop and refine the first-time use lifecycle journey strategy for improved engagement
• Oversee third-party webinar and learning pathway programs to supplement in-house content
• Collaborate with retention teams for seamless customer hand-offs post-onboarding

Requirements:

• Proven experience driving content and lifecycle programs with measurable results
• Proficiency in experimentation, funnel optimization, and attribute-driven targeting
• Excellent written communication skills for briefing content and channel teams
• This role requires experience in the financial technology or SaaS industries, with a focus on customer activation and retention strategies