Salesforce Marketing Operations Manager

Intellectt Inc. is seeking a Salesforce Marketing Operations Manager for a six-month contract role. The position owns Salesforce platform operations, governance, stakeholder and vendor management, roadmap planning, reporting, and process improvement across CRM and marketing technology initiatives.

Responsibilities:

• Manage platform enhancement requests, prioritization, and release planning
• Coordinate configuration changes and solution delivery with internal and technical teams
• Ensure platform reliability, scalability, security, and user adoption
• Monitor and improve data quality, integrity, and governance processes
• Support Salesforce CRM and Salesforce Marketing Cloud operations
• Partner with business stakeholders to translate requirements into scalable solutions
• Manage campaign execution governance and operational processes
• Drive continuous improvement across marketing automation and customer engagement workflows
• Support customer lifecycle, donor engagement, and retention initiatives
• Serve as primary liaison between business teams and Salesforce delivery resources (IT Unit)
• Facilitate intake, prioritization, and communication of business requests
• Manage external partners, consultants, and technology vendors
• Coordinate delivery activities with implementation and support teams
• Ensure projects remain aligned to business objectives and timelines
• Maintain and communicate the Salesforce enhancement roadmap
• Track project status, risks, dependencies, and resource needs
• Lead release planning, testing coordination, and user acceptance activities
• Develop recommendations for future platform investments and capabilities
• Develop executive-level reporting and governance dashboards
• Monitor campaign, journey and utilization metrics
• Provide visibility into operational performance, risks, and opportunities
• Support business decision-making through data-driven insights
• Establish and maintain Salesforce governance documentation
• Document business processes and operational workflows
• Create scalable operating procedures and best practices
• Identify opportunities to improve efficiency and reduce operational risk
• Completed assessment of Salesforce ecosystem
• Documented current-state processes and dependencies
• Implemented governance and intake framework
• Established enhancement backlog and prioritization process
• Developed Salesforce roadmap and operating model
• Improved data quality and reporting visibility
• Streamlined stakeholder request management
• Established release management process
• Delivered documented governance framework
• Created 12–18-month Salesforce roadmap
• Reduced operational risk through documented processes and ownership models
• Improved platform adoption and stakeholder satisfaction
• Prepared organization for future Salesforce expansion initiatives, including Data Cloud and advanced personalization capabilities

Requirements:

• 5+ years of Salesforce platform experience
• 3+ years managing Salesforce operations, CRM programs, or platform governance
• Experience with Salesforce Sales Cloud and Service Cloud
• Strong understanding of Salesforce administration and platform capabilities
• Experience managing vendors, consultants, and cross-functional stakeholders
• Demonstrated project management and business process improvement experience
• Excellent communication and executive presentation skills
• Salesforce Marketing Cloud experience
• Experience supporting customer lifecycle marketing programs
• Data governance and analytics experience
• Salesforce certifications (Administrator, Advanced Administrator, Business Analyst, or equivalent)
• Experience with Salesforce Data Cloud, CDP, or customer data initiatives
• Healthcare, life sciences, donor engagement, or regulated industry experience