Web Marketing Manager

StackAdapt is a technology company that empowers marketers to reach, engage, and convert audiences through its AI-powered marketing platform. The Web Marketing Manager will own the strategy, execution, and optimization of web experiences, developing messaging, content, and copy that strengthen the brand and drive engagement and conversion. The role also involves using analytics, SEO, user behavior insights, and cross-functional collaboration to improve website performance.

Responsibilities:

• Develop website messaging and content strategies that align with business goals, audience needs, and campaign objectives, creating web experiences that drive engagement and conversion
• Write compelling, conversion-focused web copy that clearly communicates StackAdapt’s value and simplifies complex concepts
• Independently own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimization
• Partner with designers and developers to bring new pages and experiences to life, ranging from campaign landing pages to complex, multi-page web initiatives
• Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities, optimize website content, and improve website performance
• Support monthly and quarterly website reporting, and provide and execute recommendations based on key findings
• Shape web experiences that balance brand storytelling, audience education, and conversion goals – ensuring our website clearly communicates who StackAdapt is, what we stand for, and why we’re differentiated
• Collaborate with regional teams to support multilingual content and localization initiatives that improve user experience and conversion performance across global markets
• Explore and implement AI-enabled workflows that improve efficiency, content creation, personalization, and web performance
• Stay informed on industry trends, emerging technologies, AI innovations, and evolving best practices in content strategy and user experience

Requirements:

• StackAdapt is a remote-first company, and we're open to candidates located anywhere within Canada and the US. • Has 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles. • Is an exceptional writer and editor with strong editorial judgment and the ability to craft compelling narratives for a variety of audiences, channels, and stages of the buyer journey. • Has experience leading complex cross-functional projects involving multiple stakeholders and competing priorities. • Has a strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design. • Has hands-on experience using web analytics and reporting tools to measure performance and inform decision-making. • Has strong knowledge of SEO principles and how search, content, and user experience work together to drive results. • Is comfortable working independently and managing projects from concept through execution with minimal oversight. • Demonstrates strong stakeholder management, communication, and organizational skills. • Has experience working with CMS platforms, such as WordPress or HubSpot. • Is curious about AI and emerging technologies and understands how they can be applied to improve web and content performance
• • Experience supporting localization and multilingual web experiences. • Experience in B2B SaaS, adtech, martech, or technology companies. • Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools, such as ChatGPT