Principal Product Marketing Manager, Marketing Orchestration

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Principal Product Marketing Manager to lead their Marketing Orchestration go-to-market initiatives, bridging the gap between marketing automation and programmatic advertising while driving internal and external adoption of their marketing orchestration suite.

Responsibilities:

• Own and execute the global GTM strategy for the marketing orchestration suite
• Lead strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting, repositioning the suite away from traditional, email-specific retention use cases toward connected, cross-channel execution
• Act as the principal strategic partner across decentralized product squads, synthesizing disparate product roadmaps (data activation, email, flows, direct mail, analytics) into a single, cohesive, long-term multi-channel marketing orchestration story
• Partner with the revenue enablement team, and collaborate closely with the client services and account management leadership to bridge technical product knowledge gaps
• Designing repeatable sales plays, client-facing pitch frameworks, and strategic objection-handling guides that empower commercial teams globally
• Maintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscape
• Aggregate insights from across the organization to define GTM direction, shape product-market fit, and advise senior leaders (VPs, SVPs) on market approach
• Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journeys, and upcoming trends
• Translate these insights into long-term strategic business requirements for the product management teams
• Design scalable GTM systems, templates, and frameworks that accelerate cross-functional execution and raise the quality of marketing and design briefs
• Embrace an AI-forward culture by proactively integrating generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and establish repeatable enablement collateral systems
• Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously managing resource trade-offs and iterating on positioning strategies to maximize product revenue
• Actively mentor peers and junior team members across the product marketing team, establishing standards, sharing frameworks, and systematically raising execution standards for the entire PMM discipline

Requirements:

• 8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech, enterprise marketing cloud, or marketing automation ecosystem
• Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Twilio Segment, Salesforce Marketing Cloud, Adobe, Bloomreach, Omnisend, ActiveCampaign, Attentive)
• Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, database logic, workflow triggers, audience segmentation) into clear business value (ROAS, programmatic acquisition, multi-channel reach)
• Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred
• Commercial Enablement Architecture: Proven portfolio of creating structured GTM frameworks, strategic sales plays, and competitive battlecards rather than just high-level, localized marketing content
• Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts
• Leadership & Matrix Influence: Proven ability to align multiple teams, manage escalations, and operate through influence across VPs, SVPs, and senior cross-functional leaders (Product, CS, Engineering, Sales, Finance)
• Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment
• Previous experience with the StackAdapt platform
• Experience launching or scaling automated direct mail integrations within a broader digital workflow environment