Generative Engine Optimization (GEO) Analyst

Soho Square Solutions is seeking a highly organized and analytical GEO Analyst to support its Generative Engine Optimization and AI Search initiatives. The contractor will coordinate strategic projects, conduct market and stakeholder research, develop executive-ready communications, and support reporting, analysis, and process development.

Responsibilities:

• Support day-to-day execution of GEO and AI Search initiatives across multiple workstreams
• Coordinate activities, timelines, and deliverables for strategic projects
• Manage administrative and operational tasks required to keep projects moving forward
• Conduct market, competitor, and industry research related to GEO and AI Search
• Assist in designing and documenting scalable processes, playbooks, and operating models for GEO programs
• Identify opportunities to improve efficiency and effectiveness across GEO initiatives
• Interview internal stakeholders to understand current capabilities, pain points, and gaps within GEO offerings
• Gather and synthesize feedback into actionable recommendations and project deliverables
• Partner with cross-functional teams to align priorities and drive execution
• Assist with GEO reporting, analysis, insights generation, and distribution of results
• Support the development of dashboards, scorecards, and performance summaries
• Translate data and findings into clear recommendations for leadership
• Build and maintain executive-ready presentations and project updates
• Support the development of strategic recommendations, business cases, and leadership communications
• Create clear, compelling visual storytelling materials for senior leaders

Requirements:

• 2+ years SEO experience and 2+ years AI search and GEO initiatives
• 2-5 years of experience in digital marketing, SEO, content strategy, analytics, consulting, or a related field
• Experience managing multiple projects and stakeholders simultaneously
• Strong research, problem-solving, and organizational skills
• Advanced proficiency in Microsoft PowerPoint and Excel
• Excellent written and verbal communication skills
• Ability to work independently with limited supervision
• Familiarity with SEO, AI Search, Generative Engine Optimization (GEO), or emerging search technologies
• Experience gathering requirements and conducting stakeholder interviews
• Experience developing executive-level presentations and business recommendations
• Exposure to analytics, reporting, and performance measurement frameworks
• Curious about AI, search, and emerging digital marketing trends
• Comfortable working in ambiguity and building structure where processes are still evolving
• Detail-oriented while maintaining focus on strategic objectives
• Highly adaptable and capable of managing competing priorities
• A strong communicator who can translate complex concepts into clear, actionable insights