Email Marketing Manager

Inman is seeking an experienced Email Marketing Manager to own the platform management and execution of their email marketing programs. This role is responsible for translating business objectives into high-quality, data-driven email campaigns that drive engagement, conversion, retention, and revenue.

Responsibilities:

• Own execution and performance of Inman’s email program across engagement, conversion, retention, revenue, and LTV
• Balance platform management and execution, owning segmentation, automation, testing, optimization, QA, and reporting
• Execute lifecycle, behavioral, and triggered campaigns supporting acquisition, onboarding, and long-term growth
• Support Editorial teams in executing newsletters, including scheduling, segmentation, testing, QA, and performance reporting
• Partner with Editorial to optimize newsletter engagement, growth, and retention without compromising editorial standards or voice
• Manage email tools and workflows to ensure scalability, reliability, and operational excellence
• Improve performance through structured experimentation, A/B and multivariate testing, and data analysis
• Maintain deliverability, list hygiene, compliance, and data integrity standards
• Partner with content, marketing, sales, and product teams to align execution with broader initiatives
• Translate insights into clear recommendations that influence prioritization and execution decisions

Requirements:

• 2+ years of B2C email marketing experience (subscription, media, or app-based businesses preferred)
• Comfortable working in a high volume environment as an individual contributor
• Proven ownership of execution and performance against KPIs such as conversion, retention, revenue, and LTV
• Ability to work independently
• Experience partnering with content or editorial teams on newsletter or content-driven email programs
• Experience with CRM or marketing automation platforms (Salesforce Marketing Cloud, Sailthru, Iterable, Braze, HubSpot, Marketo, or Klaviyo)
• Expert knowledge of data privacy and consent management
• Strong understanding of segmentation, personalization, lifecycle marketing, and full-funnel dynamics
• Analytical mindset with experience running structured A/B and multivariate tests
• Excellent conversion-focused copywriting and editing skills
• Working knowledge of HTML/CSS for email customization and troubleshooting
• High attention to detail, strong QA discipline, and solid project management skills
• Clear communicator able to collaborate cross-functionally and influence stakeholders
• Experience with SailThru
• Familiarity with CDP (e.g., Segment, BlueConic)
• Success using AI tools to optimize email performance