Product Marketing Manager

Numa builds AI software for automotive dealerships. The Product Marketing Manager owns go-to-market launches, product messaging, and team readiness for releases, while bringing dealership and field feedback back to Product and leadership.

Responsibilities:

• End-to-end launches. You own go-to-market for every release, from roadmap to ship date, within the positioning set by the Marketing Lead
• Product messaging. You make the narrative specific to each product: what it does, who it’s for, and why dealerships should care
• Readiness. You prioritize Customer Success, followed by Sales and Product. You track certification against committed dates and flag risks early
• Field enablement. You create positioning briefs, battlecards, product requirement inputs, and the core collateral teams need to sell and support every release
• Product and field immersion. You use the product yourself, join roadmap and release reviews, and spend time with Performance Architects, Regional Sales Managers, and Solutions Engineers, including visiting dealerships
• Executive alignment. You keep the Marketing Lead informed on what’s shipping, field readiness, dealership feedback, and competitive activity. Together, you keep the executive team aligned on priorities and launch plans
• The launch playbook. You build and refine the process as you go, making each launch easier and more effective than the last
• Lead time. You push for meaningful lead time between planning and launch, setting clear expectations and holding teams accountable to them

Requirements:

• 4+ years in product marketing, ideally at an early-stage or high-growth company, owning launches end to end
• You take an established positioning framework and apply it consistently across products. When the messaging isn't landing in the field, you bring back evidence and recommendations
• You learn complex products quickly and explain AI features to dealership teams in plain language. You're comfortable working directly with Product Managers
• You create clear, specific briefs, messaging, and battlecards that teams actually use
• You can walk leadership through what's shipping, what's at risk, and what decisions are needed, then drive toward clear next steps
• You adapt to shifting priorities and build structure as you go rather than waiting for a process to be handed to you
• You use AI tools in your day-to-day work to move faster, improve output, and automate repetitive tasks
• Experience marketing AI or software products to business buyers
• Time in a customer-facing role, like sales, customer success, or account management
• You've built a launch process from nothing, not just run an existing one
• You've marketed to car dealerships, or to another vertical where every account counts