Product Marketing Manager

Kforce Inc is seeking an experienced B2B Product Marketing Manager to support product marketing for healthcare and other emerging regulated industries. The role will develop messaging, positioning, foundational content, sales enablement materials, web content, and event content while collaborating with product, sales, partnerships, demand generation, and marketing teams to drive awareness, demand, usage, pipeline, and revenue.

Responsibilities:

• Develop foundational content, messaging and positioning, sales enablement assets, web page, and event content for emerging industries, specifically regulated industries like healthcare, financial services, insurance, etc
• Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our product
• Enable sales teams to understand the value of our products and competitive solutions

Requirements:

• 5-7 years of experience in product marketing
• Relevant enterprise B2B product marketing and content creation experience, specially, companies that have created B2B industry marketing specific content
• Fintech and B2B industry experience; experience in industry product marketing/marketing to a specific industry (e.g. Healthcare, CPG, Manufacturing, etc.)
• Experience working with sales teams and cross-functional partners
• Ability to communicate concisely and clearly and work independently while being effective cross-functional collaborator