Senior Manager, Content Marketing

Wpromote is seeking a Senior Content Marketing Manager to lead client content strategies and programs. The role focuses on driving measurable outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns while collaborating with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams.

Responsibilities:

• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
• Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations
• Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
• Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors
• Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps
• Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
• Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies
• Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact
• Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

Requirements:

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
• Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
• Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
• Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets
• Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
• Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs
• Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
• Experience working with enterprise-level, B2B or B2C client accounts