Lifecycle Marketing Manager

Sinch is pioneering the way the world communicates, and they are seeking a Senior Lifecycle Marketing Manager to enhance customer engagement with their platform. The role focuses on driving user activation and maximizing customer lifetime value through data-driven lifecycle programs that support business growth.

Responsibilities:

• Design, build, and continuously evolve lifecycle experiences across email, in-app messaging, and other customer touchpoints that help users realize value faster and move confidently from signup to paid
• Identify customer-journey friction that cannot be solved through lifecycle messaging alone, develop evidence-based recommendations, and drive prioritization and execution with Product, Growth, Engineering, Marketing, and Customer Success
• Audit Mailgun’s existing lifecycle programs and independently prioritize, redesign, retire, or build journeys based on performance
• Establish the lifecycle measurement framework, use performance and product-usage data to identify opportunities, and own optimization of activation, conversion, engagement, retention, and attributed revenue

Requirements:

• 5+ years of experience leading lifecycle marketing initiatives within a B2B SaaS organization, ideally in a product-led growth (PLG) subscription business
• Proven success building and optimizing lifecycle programs using experimentation, customer insights, and data to improve activation, conversion, and retention
• Strong project management and prioritization skills, with the ability to independently balance multiple initiatives and drive them to completion
• Experience partnering with cross-functional teams, including Product, Growth, Marketing, Customer Success, and Engineering, to deliver customer-focused outcomes
• Excellent written and verbal communication skills, with the ability to translate customer insights and data into actionable recommendations
• Experience with lifecycle marketing platforms, in-app messaging tools (such as Gainsight), marketing automation platforms, and product analytics tools