Growth Marketing Manager

Trantor is a company focused on growth marketing, and they are seeking a Growth Marketing Manager. The role involves executing and analyzing marketing campaigns and events to drive engagement and lead generation, as well as tracking performance metrics to optimize initiatives.

Responsibilities:

• Execute and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing, to drive engagement and lead generation direct and with partners
• Coordinating details for event preparation and execution including:
• Ensuring program fall within provided Budget
• Collaborating with sales leadership to prioritize and decide which campaigns, trade shows / industry events to execute
• Conducting event venue research–finding facilities, meeting spaces, restaurants, etc
• Building event landing/registration pages
• Building event briefs documenting all details / field guide
• Procurement system and process support–purchase orders, contracts, invoice processing
• Creating Salesforce.com campaigns for programs and managing list uploads
• Developing target lists focused on the best targets to generate leads, accelerate pipeline growth, and increase customer retention
• Managing post-event data to help marketing and sales teams to ensure target accounts are followed-up with
• Keep BDRs informed of events - pre/post and topics
• Building newsletter content to keep Sales teams informed of upcoming events, activities, and campaigns in their area
• Building post-event email templates for follow-up after events to ensure continued engagement
• Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement
• Monitoring and reporting on key metrics, including account engagement, conversion rates, and ROI, to measure the effectiveness of field marketing initiatives

Requirements:

• Execute and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing, to drive engagement and lead generation direct and with partners
• Ensuring program fall within provided Budget
• Collaborating with sales leadership to prioritize and decide which campaigns, trade shows / industry events to execute
• Conducting event venue research–finding facilities, meeting spaces, restaurants, etc
• Building event landing/registration pages
• Building event briefs documenting all details / field guide
• Procurement system and process support–purchase orders, contracts, invoice processing
• Creating Salesforce.com campaigns for programs and managing list uploads
• Developing target lists focused on the best targets to generate leads, accelerate pipeline growth, and increase customer retention
• Managing post-event data to help marketing and sales teams to ensure target accounts are followed-up with
• Keep BDRs informed of events - pre/post and topics
• Building newsletter content to keep Sales teams informed of upcoming events, activities, and campaigns in their area
• Building post-event email templates for follow-up after events to ensure continued engagement
• Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement
• Monitoring and reporting on key metrics, including account engagement, conversion rates, and ROI, to measure the effectiveness of field marketing initiatives