Senior Manager, Marketing Analytics & Growth Strategy (Remote)

First American Financial Group, Inc. is a company that prioritizes its people and has been recognized as a top workplace. They are seeking a Senior Manager, Marketing Analytics & Growth Strategy to lead marketing analytics initiatives, improve performance measurement, and drive growth strategies across various marketing channels.

Responsibilities:

• Analyze lead, customer, order, transaction, revenue and marketing data to identify trends, risks and growth opportunities
• Connect marketing programs to lead quality, conversion, completed orders, revenue, customer acquisition cost, cost per order and return on investment
• Lead the continued development of attribution, cohort reporting and performance measurement across media platforms, website activity, Salesforce and transaction data
• Establish consistent definitions, business logic and methodologies for funnel, channel and revenue reporting
• Develop lead, order and revenue forecasts using historical performance, customer behavior, market indicators and appropriate predictive techniques
• Translate complex analysis into concise executive summaries, business cases and actionable recommendations
• Lead the performance media function, integrating analytics, strategy, campaign execution, testing and optimization around shared business goals
• Partner closely with the Marketing Campaign Manager to translate campaign, audience, lead, order and revenue data into actionable insights and performance improvements
• Own the overall performance of paid search and other performance media, while the Campaign Manager leads day-to-day campaign execution and optimization
• Set channel strategy, goals, budgets, priorities and testing plans across Google Ads, Microsoft Advertising, Performance Max, display, DV360, retargeting and emerging acquisition channels
• Evaluate media performance based on downstream business outcomes and recommend budget shifts, audience strategies, landing-page improvements and corrective actions
• Establish a strong operating rhythm for the function, including shared goals, regular performance reviews, business context, knowledge sharing and continuous improvement
• Identify and prioritize practical uses of AI and automation across analysis, reporting, attribution, forecasting, audience segmentation, campaign execution and customer engagement
• Automate repeatable reporting and marketing-operations processes to improve speed, consistency, scalability and resilience
• Improve dashboards, scorecards, automated alerts and data documentation while reducing manual work and key-person dependency
• Evaluate emerging marketing and analytics technologies based on business value, data readiness, implementation requirements and measurable return
• Partner with Marketing Operations, Salesforce, Product, Technology and enterprise data teams to improve data quality, system integration and workflow automation
• Establish appropriate standards for data privacy, validation, governance and human review of AI-generated analysis and consequential decisions
• Partner with Marketing leadership to identify and prioritize opportunities for profitable growth across audiences, channels, products, partnerships and customer experiences
• Recommend where to increase investment, improve execution, test new approaches or discontinue underperforming activity
• Serve as the analytical partner to leaders across website, SEO, content, webinars, email, social media, Salesforce and marketing automation
• Align Marketing, Sales, Operations, Product and Finance around shared funnel definitions, reporting standards and business outcomes
• Influence decisions through collaboration, credibility and sound judgment, and translate technical or analytical concepts for nontechnical stakeholders

Requirements:

• Bachelor's degree or equivalent combination of education and relevant professional experience
• Five to seven years of relevant experience, including a minimum of five years in digital marketing
• Demonstrated readiness to operate at a Senior Manager level through strategic influence, executive communication and ownership of high-impact business decisions
• Strong experience in marketing analytics, business analytics, growth strategy, revenue operations, business intelligence or a related discipline
• Demonstrated ability to analyze and reconcile data from multiple systems and imperfect datasets and connect marketing activity to financial outcomes
• Experience with marketing attribution, cohort analysis, forecasting, customer acquisition cost and digital campaign measurement
• Strong working knowledge of paid search and performance media, including Google Ads, Microsoft Advertising and Performance Max
• Experience managing employees and leading collaborative teams that integrate analytics, strategy and campaign execution
• Experience with business intelligence and data-visualization tools such as Power BI, Tableau or comparable platforms; strong Excel skills are required
• Strong understanding of data quality, privacy, governance, validation and appropriate human oversight when using AI and automation
• Exceptional executive communication, presentation, cross-functional leadership and problem-solving skills
• Degree emphasis in business, marketing, analytics, economics, finance, statistics, information systems or a related field is preferred
• Experience leading significant analytical initiatives, cross-functional projects and team members is preferred
• Experience with CRM or Salesforce data; SQL, Google Analytics and marketing automation experience are preferred
• Experience in financial services, real estate, title insurance, 1031 exchanges or another transaction-oriented business is helpful but not required