Marketing Manager - Online II

Salesforce is hiring a Recruitment Marketing Senior Specialist or Manager to execute regional employer-branding and talent-marketing initiatives for its AMER Public Sector business. The role runs multichannel campaigns, manages lead pipelines and events, develops candidate-focused content, and analyzes campaign performance to attract public-sector talent.

Responsibilities:

• Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships
• Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality
• Coordinate High-Impact Events : Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications
• Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace
• Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes
• Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision
• Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising
• Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals

Requirements:

• 5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing
• High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows—essential for the highly regulated public sector environment
• Must have skills: Recruitment marketing, employer branding, multi-channel marketing
• (experience in a B2B technology or government-contracting environment is a plus)
• Persona Curiosity