Senior Manager, Marketing Business Partner

Horizon Group Holding is hiring for the Senior Manager, Marketing Business Partner position, responsible for managing marketing relationships across multiple home services locations. The role involves performance reporting, market intelligence, and cross-functional collaboration to drive business outcomes and enhance stakeholder communication.

Responsibilities:

• Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region
• Lead weekly operational intelligence cadences, fed back to central marketing
• Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
• Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
• Build productive working relationships with all assigned GMs, including disengaged ones
• Attend Integrated Business Planning sessions with your regional RVP
• Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive
• Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel
• Identify performance anomalies and escalate with recommended next steps
• Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls
• Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints
• Submit intelligence into the centralized M365 system on defined cadence standards
• Produce a monthly field intelligence brief for the central marketing team
• Represent the RVP and GM perspective in central marketing planning discussions
• Work with channel managers across each marketing discipline
• Collaborate with Data & Analytics as RVP and GM-facing reporting matures
• Engage Central Marketing Teams when relevant GM questions surface
• Partner with your regional RVP on cadence planning and operational alignment
• Attend Operational planning meetings for regional alignment

Requirements:

• 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication
• Reads and interprets performance dashboards
• Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators
• Track record with P&L owners or senior business leaders
• Drives outcomes through influence
• Doesn't fold under pressure from a frustrated stakeholder
• Working knowledge of P&L dynamics
• Connects marketing spend to revenue outcomes in language operators use
• Strong written and verbal skills
• Adjusts depth and complexity based on audience
• Redirects out-of-scope requests professionally
• Maintains structural boundaries even when a stakeholder pushes back
• Strong understanding and usage of Office365 applications, excel, PowerPoint, creative suites such as Adobe, Canva, Miro, etc
• Multi-location, franchise, or home services experience
• Service Agency or industry partner experience
• Experience with Service Titan