Department: OVC-Integrated College Services
This position is represented by the agreement between the Professional Staff Association and the University of Guelph
Temporary full-time from 08/10/2026 to 08/09/2028
If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant.
Career Opportunities (sapsf.com)
General Purpose
The Ontario Veterinary College (OVC) is seeking a strategic and innovative Digital Marketing Lead to develop, implement, and evaluate digital marketing and communications initiatives that advance the College’s recruitment, engagement, and reputational goals.
Reporting to the Director, Marketing & Communications, the Digital Marketing Lead serves as the College’s primary digital marketing expert, responsible for overseeing multi-channel campaigns, creating high-impact content, and leveraging analytics to inform strategy and decision-making. This role plays a critical part in supporting faculty and graduate student recruitment, enhancing digital storytelling, and strengthening OVC’s presence across web, social media, and paid digital platforms.
Duties and Responsibilities
Digital Content Creation & Website Management (60%)
Develop, manage, and optimize digital content across website, social media, and digital channels
Produce high-quality multimedia content (video, photography, graphics, written content)
Ensure all content is accessible (AODA-compliant), SEO-optimized, and aligned with University brand standards
Maintain and update website content using CMS (e.g., Drupal)
Analyze digital performance metrics and prepare reports to inform strategy
Digital Marketing, Social Media & Campaign Execution (30%)
Lead planning, execution, and evaluation of digital marketing campaigns
Manage social media strategy, content calendars, and publishing schedules
Execute paid digital advertising initiatives for recruitment and brand awareness
Develop and coordinate newsletters and email marketing campaigns
Provide live event coverage and digital storytelling support (occasional evenings/weekends)
Strategic Support & Functional Leadership (10%)
Provide expert guidance on digital strategy, messaging, and audience engagement
Identify and implement emerging tools, technologies, and best practices
Contribute to integrated marketing and communications initiatives
Serve as a subject matter expert in digital marketing and content creation
Requirements
Bachelor’s degree in marketing, communications, digital media, journalism, or related field
3–5 years of progressive experience in digital marketing or communications
Experience developing and managing digital campaigns and content across multiple platforms
Experience with CMS platforms (e.g., Content Hub) and social media management tools
Demonstrated experience in multimedia content creation (writing, photography, video, design)
Proficiency with digital analytics tools and performance reporting
Knowledge, Skills & Abilities
Strong project management and organizational skills
Excellent written and verbal communication skills
Proficiency in Adobe Creative Suite or equivalent tools
Knowledge of SEO, digital marketing strategies, and social media best practices
Ability to collaborate effectively with diverse stakeholders and manage competing priorities
Strategic thinking combined with strong hands-on execution
Preferred
Certification in digital marketing or analytics (e.g., Google Analytics)
Experience in higher education, healthcare, or veterinary environments
Training or experience in photography and/or videography
Employee Type: Temporary
Position Number: 10927710
Classification: P&M FT- Band 03
Professional/Managerial Salary Bands
The target hiring salary for this position is minimum and up to 96% of midpoint for the salary grade.
*Tentative evaluation; subject to committee review.
At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.
Posting Date: 08/07/2026
Closing Date: 08/21/2026
